Kraft Mac & Cheese Asks Fans to Choose Future Utensil Featured on Its
Iconic Blue Box
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Jul. 11, 2018--
Kraft Mac & Cheese, a staple on American tables for over 80
years, has alternated featuring a spoon and fork on the front of its
iconic “blue box.” But a strong debate has been stirring on the brand’s
Twitter channel, and the brand has asked America to decide which utensil
should have a place on the box in the future.
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Are you #TeamFORK or #TeamSPOON? It’s time to make Kraft #MacAndCheese history. Vote to change the utensil on the box. (Photo: Business Wire)
Fans have until the morning of National Mac and Cheese Day on July 14 to
vote if they prefer to eat their Kraft Mac & Cheese with a spoon
or a fork. The utensil that garners the most votes will take center
stage on all of their boxes in 2019. To place your vote, visit @kraftmacncheese
on Twitter.
“For years we’ve seen people discuss their favorite ways to eat KraftMac
& Cheese. Given Mac & Cheese is something many Americans have been
eating since childhood, it’s no surprise people have very strong
opinions on how to eat it,” said Jennifer Healy, Head of Brand Building
for Kraft Macaroni & Cheese. “Listening to our fans discuss the
merits of #TeamFORK and #TeamSPOON has been a lot of fun for us, and we
are excited to see where this takes our box in the future!”
In less than 24 hours since going live, the poll has seen over 50,000
votes. #TeamFORK has had a commanding lead from Day 1, and it remains to
be seen if #TeamSPOON can pull a late comeback and maintain its spot on
the box. Keep checking back on Twitter to see how it all shakes out!
To learn more about Kraft Mac & Cheese, visit www.kraftmacandcheese.com
or follow the brand on social: Facebook (kraftmacaroniandcheese) and
Instagram (@kraft_macandcheese).
About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and
beverage company in the world. A globally trusted producer of delicious
foods, The Kraft Heinz Company provides high quality, great taste and
nutrition for all eating occasions, whether at home, in restaurants or
on the go. The Company’s iconic brands include Kraft, Heinz,
ABC, Capri Sun, Classico, Jell-O, Kool-Aid,
Lunchables, MaxwellHouse, Ore-Ida, OscarMayer, Philadelphia, Planters, Plasmon, Quero,Smart Ones and Velveeta. The Kraft Heinz Company is
dedicated to the sustainable health of our people, our planet and our
Company. For more information, visit www.kraftheinzcompany.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180711005767/en/
Source: The Kraft Heinz Company
Lynne Galia
Kraft Heinz
847-646-4396
Lynne.galia@kraftheinz.com
or
Britta
Olson
Olson Engage
312-577-1764
Britta.Olson@olson.com