The Kraft Heinz Vision:

To sustainably grow by
delighting more consumers globally

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Consumer Analyst Group of New York (CAGNY) Conference

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Leadership Team

  • Miguel Patricio

    Chief Executive Officer
    Miguel Patricio is the Chief Executive Officer of The Kraft Heinz Company. Prior to Kraft Heinz, Miguel spent 20+ years at Anheuser-Busch InBev (AB InBev), where he served as part of the Executive Leadership team in various positions, driving organic growth and industry-leading margins. Miguel was the Global Chief Marketing Officer at AB InBev from 2012-2018. In this role, he developed and implemented a strategic playbook for global brands Corona, Budweiser and Stella Artois, accelerating organic sales growth which represented more than one-third of AB InBev’s organic growth and accounted for more than 20 percent of AB InBev’s 2018 year-end global revenues. Prior to that, he was AB InBev’s President of Asia Pacific from 2008 to 2012 and President of North America from 2006 to 2008. Before his career at AB InBev, Miguel held a variety of leadership positions at other global consumer packaged goods companies including Philip Morris, The Coca-Cola Company and Johnson & Johnson. He holds a degree in Business Administration from Fundacao Getulio Vargas in São Paulo.
    • Andre Maciel

      Executive Vice President and Global Chief Financial Officer

      Andre Maciel is the Executive Vice President and Global Chief Financial Officer for The Kraft Heinz Company. He is responsible for the Company’s global accounting, treasury, tax, internal audit, budget and business planning, investor relations, mergers and acquisitions, information technology, global business services, and Global Center of Excellence functions.

      Andre has been with Kraft Heinz since the merger in July 2015 and has held several leadership roles, including most recently as Senior Vice President, U.S. Chief Financial Officer and Head of Digital Transformation from September 2019 to March 2022. He was also Managing Director, Continental Europe from January 2019 to August 2019, Chief Financial Officer, U.S. from September 2017 to January 2019, and Head of U.S. Commercial Finance from July 2015 to September 2017. Prior to Kraft Heinz, Andre served as Head of U.S. Commercial Finance for the H.J. Heinz Holding Corporation.

      Andre holds a bachelor’s degree in industrial engineering from Universidade de São Paulo as well as an MBA from INSEAD.

      • Carlos Abrams-Rivera

        U.S. Zone President

        Carlos Abrams-Rivera is the U.S. Zone President for the Kraft Heinz Company, leading all business operations of the company’s largest Zone.

        Before joining Kraft Heinz, Carlos was the Executive Vice President and President, Campbell Snacks, a division of Campbell Soup Company that represents nearly 50 percent of Campbell’s annual sales. He has more than two decades of extensive U.S. and global food experience at Campbell, Mondelēz International, and Kraft Foods.

        Throughout his career, Carlos has successfully implemented a strategic approach to reinvigorating brands, improving costs, and sharpening operational execution to drive strong business results. He began his career at Kraft Foods as an Assistant Brand Manager within Oscar Mayer, later serving in a broad range of management roles across categories, brands, and businesses.

        A native of Puerto Rico, Carlos has held several council and board positions dedicated to diversity. He served as a co-leader of the Kraft Foods National Latino Council, and as a member of the Corporate Board of Advisors of the National Council of La Raza (now UnidosUS)– the United States' largest Latino civil rights and advocacy organization.

        Carlos earned his bachelor’s degree in Managerial Economics from Carnegie Mellon University and an MBA from the University of Michigan’s Stephen M. Ross School of Business.

        • Marcos Eloi Lima

          Chief Procurement Officer

          Marcos Eloi Lima is the Chief Procurement Officer for The Kraft Heinz Company. He joined Kraft Heinz in 2019 and is responsible for leading the Company’s procurement organization globally. Prior to joining Kraft Heinz, Eloi spent 20 years at Anheuser-Busch InBev (ABI) serving in various leadership roles within the company’s procurement and sustainability function. He was most recently based in Mexico, where as Procurement and Sustainability Vice President he led the company's integration with the SABMiller business in Latin America as part of ABI's Middle Americas Zone. Eloi holds a bachelor's degree in Financial Accounting from Catholic University of Salvador, and an MBA from BSP, both in Brazil.

          • Kathy Krenger

            Chief Communications Officer

            Kathy Krenger is the Chief Communications Officer for The Kraft Heinz Company. She is responsible for all global external communications, media relations and corporate reputation management. She also leads all global crisis and issues management and executive and global internal communications.

            She is an award-winning communicator, recently named PRovoke IN2 Sabre Award, Innovator of the Year – Brand, 2021; PRWeek Awards, In-House Professional of the Year 2021. Before joining Kraft Heinz in 2021, Kathy served as Senior Vice President, Global Communications for Hyatt Hotels Corporation where she led corporate, internal, brand and field communications for the company and more than 1,000 hotels worldwide. Kathy has more than 25 years of extensive corporate and agency experience as a communications leader from her roles at Edelman and Burson-Marsteller. During her years at Edelman, she supported clients across travel and tourism, consumer packaged goods, and retail, with a concentration in food and beverage. While there, she created two communications marketing agencies to provide global clients including Kellogg's, Nestlé, the Florida Department of Citrus, and Campari America brands with deeper expertise in the unique food and beverage industry. At Burson-Marsteller, she led the global McDonald's Corp. account, including the brand’s Olympic sponsorship. Early in her career she drove communications for Kellogg's, Six Flags, and Ticketmaster. She holds a BA in Communications from Indiana University.

            • Rashida La Lande

              Global General Counsel and Head of ESG and Government Affairs
              Rashida La Lande is the Senior Vice President, Global General Counsel and Corporate Secretary. Prior to joining Kraft Heinz in January 2018, Ms. La Lande was a partner at the law firm of Gibson, Dunn & Crutcher, where she advised corporations and their boards, primarily in the areas of mergers and acquisitions, leveraged buyouts, private equity deals, and joint ventures. During her nearly 20 year career at Gibson, Dunn & Crutcher, she represented companies and private equity sponsors in the consumer products, retail, financial services, and technology industries.
              • Rafael Oliveira

                International Zone President

                Rafael Oliveira is the International Zone President for The Kraft Heinz Company. In this role, he is responsible for leading the Europe, Middle East and Africa, Asia Pacific and Latin America zones. He previously served as Zone President of the Kraft Heinz Europe, Middle East and Africa business and Managing Director of Kraft Heinz UK & Ireland. Rafael joined Kraft Heinz in July 2014 and served as President of Kraft Heinz Australia, New Zealand and Papua New Guinea until September 2016. Prior to joining Kraft Heinz, Rafael spent 17 years in the financial industry. In the last ten years he held a variety of senior leadership positions with Goldman Sachs, a global investment banking, securities and investment management firm.

                • Flavio Torres

                  Head of Global Operations

                  Flavio Torres is the Head of Global Operations for The Kraft Heinz Company. He joined Kraft Heinz in January of 2020 and is responsible for the Company’s global operations organization, including all areas of manufacturing, logistics and quality. Prior to joining Kraft Heinz, Flavio spent 25 years at Anheuser-Busch InBev (ABI) where he led Brewery Operations. He most recently held the position of Supply Operations Vice President, where he led ABI’s excellence program, supply management system, overall equipment effectiveness transformation and supply organization. Flavio joined ABI in 1994 as part of its trainee program, rising through its ranks and taking on increased responsibilities, later serving as an Operations Specialist, Plant Manager, Operations Director, and Manufacturing Director and Supply VP. He also played a key role in the integration of ABI and SABMiller during the companies’ merger in 2016. Flavio holds a degree in Mechanical Engineering from Brazil's Pontifical Catholic University of Minas Gerais. He also studied Economics at Dom Cabral (FDC), one of the top business schools in Brazil.

                  • Melissa Werneck

                    Global Chief People Officer
                    Melissa Werneck is the Global Chief People Officer for The Kraft Heinz Company. She is responsible for overseeing the global human resources function. Melissa joined Heinz in 2013 to implement the new performance methodology and the integrated management system. Prior to joining Heinz, Melissa served as Performance Senior Vice President and Chief People Officer at America Latina Logistica (ALL). Melissa received a degree in chemical engineering from Federal University of Minas Gerais in Brazil and an MBA from Federal University of Rio De Janeiro.
                    • Yang Xu

                      Senior Vice President, Global Head of Corporate Development; Global Treasurer

                      Yang Xu is the Senior Vice President, Global Head of Corporate Development; Global Treasurer at The Kraft Heinz Company. Yang has been with Kraft Heinz since 2018 in various finance leadership positions, including most recently as Global Head of Treasury and M&A from April 2021 to March 2022. She was also Senior Vice President, Global Treasurer, and Head of Global Business Excellence from July 2020 to April 2021 and Vice President, Global Treasurer from April 2018 to June 2020.

                      Prior to Kraft Heinz, Yang served in various roles for Whirlpool Corporation from February 2004 to April 2018. Her most recent role was Senior Director, Corporate Treasury & Risk Management from 2016 to April 2018. She was also Director, Strategy, Finance & Operations, Hong Kong & Taiwan from November 2014 to April 2016. Yang also previously served as M&A Analyst, EMEA, France at GE Healthcare, a division of General Electric Company.

                      Yang holds a bachelor's degree in international finance from Wuhan University and MBAs from HEC Paris and London Business School.

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