The Kraft Heinz Vision:

To sustainably grow by
delighting more consumers globally

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Consumer Analyst Group of New York (CAGNY) Conference

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Leadership Team

  • Miguel Patricio

    Chief Executive Officer and Chair of the Board of Directors

    Miguel Patricio has been the Chief Executive Officer of The Kraft Heinz Company since June 2019. He has also served as a director of Kraft Heinz since May 2021 and as Chair of the Board of Directors since May 2022.

    Before joining Kraft Heinz, Miguel spent 20 years with Anheuser-Busch InBev SA/NV (AB InBev) and its predecessors. Most recently, he served as Chief of Special Global Projects – Marketing from January 2019 to June 2019. From 2012 to December 2018, Miguel was AB Inbev's Chief Marketing Officer, where he developed and implemented a strategic playbook for global brands Corona, Budweiser, and Stella Artois. Before becoming Chief Marketing Officer, Miguel served as AB InBev's Zone President, Asia Pacific from 2008 to 2012, Zone President, North America from 2006 to 2008, and as Vice President, Marketing for the North America Zone from 2005 to 2006. He also was Chief Marketing Officer at Companhia de Bebidas das Americas S.A. (Ambev), a Brazilian brewing company and predecessor of AB InBev, from 1999 to 2004.

    Prior to joining Ambev, Miguel held a variety of leadership positions at other global consumer packaged goods companies. He served as Vice President, Marketing at Philip Morris International Inc. from 1997 to 1999, as Global Marketing Director for The Coca-Cola Company from 1996 to 1997, and as Global Marketing Director for Johnson & Johnson from 1989 to 1995.

    Miguel holds a degree in Business Administration from Fundação Getulio Vargas in São Paulo.

    • Andre Maciel

      Executive Vice President and Global Chief Financial Officer

      Andre Maciel is the Executive Vice President and Global Chief Financial Officer for The Kraft Heinz Company. He is responsible for the Company’s global accounting, treasury, tax, internal audit, budget and business planning, investor relations, mergers and acquisitions, information technology, global business services, and Global Center of Excellence functions.

      Andre has been with Kraft Heinz since the merger in July 2015 and has held several leadership roles, including most recently as Senior Vice President, U.S. Chief Financial Officer and Head of Digital Transformation from September 2019 to March 2022. He was also Managing Director, Continental Europe from January 2019 to August 2019, Chief Financial Officer, U.S. from September 2017 to January 2019, and Head of U.S. Commercial Finance from July 2015 to September 2017. Prior to Kraft Heinz, Andre served as Head of U.S. Commercial Finance for the H.J. Heinz Holding Corporation.

      Andre holds a bachelor’s degree in industrial engineering from Universidade de São Paulo as well as an MBA from INSEAD.

      • Carlos Abrams-Rivera

        Executive Vice President and President, North America Zone

        Carlos Abrams-Rivera has served as Executive Vice President and President, North America Zone for The Kraft Heinz Company since December 2021. He is responsible for leading all operations of Kraft Heinz’s largest zone, which is comprised of its U.S. and Canada businesses.

        Before joining Kraft Heinz in February 2020 as U.S. Zone President, Carlos was the Executive Vice President and President, Campbell Snacks at Campbell Soup Company (Campbell) from May 2019 to February 2020. He served as Senior Vice President and President, Campbell Snacks from April 2018 to May 2019, President, Campbell Snacks from March 2018 to April 2018, and President, Pepperidge Farm from 2015 to March 2018. Prior to Campbell, he was at Mondelēz International (Mondelēz), serving as President, Gum and Candy – Latin America from January to August 2015. He was President, Mondelēz Mexico from September 2013 to January 2015; Senior Vice President, Global Beverages from January to September 2013, and Senior Vice President, Marketing and Strategy from 2011 to 2013.

        Before Mondelēz, Carlos held a broad range of other roles and management positions at Kraft Foods Group, Inc. from 1998 to 2010.

        Carlos holds a Bachelor of Science degree in Economics from Carnegie Mellon University as well as an MBA from the University of Michigan’s Stephen M. Ross School of Business.

        • Marcos Eloi Lima

          Chief Procurement Officer

          Marcos Eloi Lima is the Chief Procurement Officer for The Kraft Heinz Company. He joined Kraft Heinz in 2019 and is responsible for leading the Company’s procurement organization globally. Prior to joining Kraft Heinz, Eloi spent 20 years at Anheuser-Busch InBev (ABI) serving in various leadership roles within the company’s procurement and sustainability function. He was most recently based in Mexico, where as Procurement and Sustainability Vice President he led the company's integration with the SABMiller business in Latin America as part of ABI's Middle Americas Zone. Eloi holds a bachelor's degree in Financial Accounting from Catholic University of Salvador, and an MBA from BSP, both in Brazil.

          • Kathy Krenger

            Chief Communications Officer

            Kathy Krenger is the Chief Communications Officer for The Kraft Heinz Company. She is responsible for all global external communications, media relations and corporate reputation management. She also leads all global crisis and issues management and executive and global internal communications.

            She is an award-winning communicator, recently named PRovoke IN2 Sabre Award, Innovator of the Year – Brand, 2021; PRWeek Awards, In-House Professional of the Year 2021. Before joining Kraft Heinz in 2021, Kathy served as Senior Vice President, Global Communications for Hyatt Hotels Corporation where she led corporate, internal, brand and field communications for the company and more than 1,000 hotels worldwide. Kathy has more than 25 years of extensive corporate and agency experience as a communications leader from her roles at Edelman and Burson-Marsteller. During her years at Edelman, she supported clients across travel and tourism, consumer packaged goods, and retail, with a concentration in food and beverage. While there, she created two communications marketing agencies to provide global clients including Kellogg's, Nestlé, the Florida Department of Citrus, and Campari America brands with deeper expertise in the unique food and beverage industry. At Burson-Marsteller, she led the global McDonald's Corp. account, including the brand’s Olympic sponsorship. Early in her career she drove communications for Kellogg's, Six Flags, and Ticketmaster. She holds a BA in Communications from Indiana University.

            • Rashida La Lande

              Executive Vice President, Global General Counsel, and Chief Sustainability and Corporate Affairs Officer; Corporate Secretary

              Rashida La Lande has been the Executive Vice President, Global General Counsel, and Chief Sustainability and Corporate Affairs Officer; Corporate Secretary at The Kraft Heinz Company since December 2021. Previously, she was Senior Vice President, Global General and Head of ESG (formerly CSR) and Government Affairs; Corporate Secretary from October 2018 to December 2021. She joined Kraft Heinz as Senior Vice President, Global General Counsel and Corporate Secretary in January 2018, and her responsibilities expanded to include leadership of the Company’s Environmental Social Governance (ESG), formerly Corporate Social Responsibility (CSR), and Global Government Affairs functions in October 2018.

              Before joining Kraft Heinz, Rashida was a partner at the law firm of Gibson, Dunn & Crutcher, where she practiced as a partner from 2007 to January 2018 and as an associate from 2000 to 2007, advising corporations and their Boards of Directors in the areas of mergers and acquisitions, leveraged buyouts, private equity deals, and joint ventures. She began her legal career as an associate at Chadbourne & Parke LLP from 1998 to 2000.

              Rashida holds a Bachelor of Arts in African American Studies from Harvard University and a Juris Doctor from Columbia Law School in New York City.

              • Rafael Oliveira

                International Zone President

                Rafael Oliveira is the International Zone President for The Kraft Heinz Company. In this role, he is responsible for leading the Europe, Middle East and Africa, Asia Pacific and Latin America zones. He previously served as Zone President of the Kraft Heinz Europe, Middle East and Africa business and Managing Director of Kraft Heinz UK & Ireland. Rafael joined Kraft Heinz in July 2014 and served as President of Kraft Heinz Australia, New Zealand and Papua New Guinea until September 2016. Prior to joining Kraft Heinz, Rafael spent 17 years in the financial industry. In the last ten years he held a variety of senior leadership positions with Goldman Sachs, a global investment banking, securities and investment management firm.

                • Flavio Torres

                  Head of Global Operations

                  Flavio Torres is the Head of Global Operations for The Kraft Heinz Company. He joined Kraft Heinz in January of 2020 and is responsible for the Company’s global operations organization, including all areas of manufacturing, logistics and quality. Prior to joining Kraft Heinz, Flavio spent 25 years at Anheuser-Busch InBev (ABI) where he led Brewery Operations. He most recently held the position of Supply Operations Vice President, where he led ABI’s excellence program, supply management system, overall equipment effectiveness transformation and supply organization. Flavio joined ABI in 1994 as part of its trainee program, rising through its ranks and taking on increased responsibilities, later serving as an Operations Specialist, Plant Manager, Operations Director, and Manufacturing Director and Supply VP. He also played a key role in the integration of ABI and SABMiller during the companies’ merger in 2016. Flavio holds a degree in Mechanical Engineering from Brazil's Pontifical Catholic University of Minas Gerais. He also studied Economics at Dom Cabral (FDC), one of the top business schools in Brazil.

                  • Melissa Werneck

                    Global Chief People Officer
                    Melissa Werneck is the Global Chief People Officer for The Kraft Heinz Company. She is responsible for overseeing the global human resources function. Melissa joined Heinz in 2013 to implement the new performance methodology and the integrated management system. Prior to joining Heinz, Melissa served as Performance Senior Vice President and Chief People Officer at America Latina Logistica (ALL). Melissa received a degree in chemical engineering from Federal University of Minas Gerais in Brazil and an MBA from Federal University of Rio De Janeiro.
                    • Yang Xu

                      Senior Vice President, Global Head of Corporate Development; Global Treasurer

                      Yang Xu is the Senior Vice President, Global Head of Corporate Development; Global Treasurer at The Kraft Heinz Company. Yang has been with Kraft Heinz since 2018 in various finance leadership positions, including most recently as Global Head of Treasury and M&A from April 2021 to March 2022. She was also Senior Vice President, Global Treasurer, and Head of Global Business Excellence from July 2020 to April 2021 and Vice President, Global Treasurer from April 2018 to June 2020.

                      Prior to Kraft Heinz, Yang served in various roles for Whirlpool Corporation from February 2004 to April 2018. Her most recent role was Senior Director, Corporate Treasury & Risk Management from 2016 to April 2018. She was also Director, Strategy, Finance & Operations, Hong Kong & Taiwan from November 2014 to April 2016. Yang also previously served as M&A Analyst, EMEA, France at GE Healthcare, a division of General Electric Company.

                      Yang holds a bachelor's degree in international finance from Wuhan University and MBAs from HEC Paris and London Business School.

                      Data Provided by Refinitiv. Minimum 15 minutes delayed.