Maxwell House is on a Mission This Mother’s Day to Make Mom’s Invisible Labor, Visible
89% of moms do invisible labor, and this Mother’s Day, Maxwell House wants you to acknowledge everything she does.
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Maxwell House
To raise awareness of invisible labor, Maxwell House created a video featuring expectant parents at a birthing class. The soon-to-be parents are surprised with a video that features experts in the field… their own moms, who educate them on the labor of love that went overlooked throughout their lives. View the full video here … and don’t forget the tissues.
Maxwell House also discovered that after all of their invisible labor, 8 out of 10 moms would rather have their children spend quality time with them than receive a gift for Mother’s Day. When you can’t be there in person, a call or personalized card is the next best thing. All you have to do is tell your mom that everything she does, means everything. Maxwell House is inviting people to a pop-up store where you can tell your mom just that.
Visit the Mother’s Day Market at
“Maxwell House has always fueled Americans’ hard work, and that
includes the work that gets overlooked,” said
Maxwell House will help people see and appreciate moms’ invisible
labor in more unexpected ways. Maxwell House is taking an ad out
in
For more information, visit Maxwell House on Facebook.com/maxwellhouse and Twitter (@Maxwell_House).
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Lynne Galia
Kraft Heinz
847-646-4396
lynne.galia@kraftheinz.com
Taylor
Higgins
ICF Next
312-577-1773
taylor.higgins@icfnext.com