JELL-O Play Unveils Animated Series: “The JELL-O Wobz”
New Animated Show on DreamWorksTV To Champion the Importance of Embracing Imperfection
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“The JELL-O WOBZ” is comprised of six episodes that follow the Wobz, a group of lovable JELL-O characters cast from humble kitchen objects, in their adventures through a fantastical kitchen world. The show’s protagonist, Bucket, is accidentally brought to life when JELL-O powder gets knocked into a bucket and mixes with a variety of leftover kitchen junk. He meets a variety of other JELL-O characters, each cast from a different shape that reflects their unique personalities. Meg, made from a measuring cup, tends to be a bit of a perfectionist, while Walter, created from a surgical glove with the thumb cut off, must overcome his fear of making mistakes.
Each episode, which lasts approximately four minutes, follows Bucket and his new friends through different adventures. The stories are based on real-world situations in which people confront and embrace imperfection, from accepting your physical appearance to admitting your own mistakes. While the cartoon’s visuals are playful and filled with humor, the messages ring true in a moment when millennial parents feel more pressure than ever to be perfect, with nearly 80% of millennial moms reporting that it is important to be the “the perfect mom” in a recent BabyCenter study.1
“Today’s parents and kids feel more pressure than ever before, and yet
families spend less time talking about important issues like
self-acceptance,” says
The JELL-O Wobz series comes on the heels of the launch of JELL-O Play,
three product lines of edible toys that can be molded, shaped and built
into whatever a child imagines, and are designed around themes that were
specifically chosen to spark kids’ creativity, such as
“The JELL-O Wobz” is available on DreamWorksTV’s YouTube Channel and on Amazon Prime Video with a Prime membership. Episode 1 is currently streaming, and a new episode will release every Monday for the next 5 weeks.
Join the conversation with #JELLOPLAY #JELLOWOBZ and by following
@JELLOplay on Instagram,
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1 BabyCenter’s 2014 “Millennial Mom Report” Survey of 1700+ Moms
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ALISON BROD MARKETING + COMMUNICATIONS
Brooke Scher Mogan,
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heinz@alisonbrodmc.com
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Lynne Galia, 847-646-4396
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