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Racing Has a New Name: It’s O-S-C-A-R

January 10, 2019 at 11:30 AM EST

Oscar Mayer Announces Its 2019 Partnership with Roush Fenway Racing’s Ryan Newman Who Will Power the No. 6 Oscar Mayer Ford Mustang in the Great American Race

CONCORD, N.C. & PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Jan. 10, 2019-- Oscar Mayerwill debut as a 2019 sponsor of the No. 6 Oscar Mayer Ford Mustang at the historic Daytona 500 on February 17, with driver Ryan Newman and Roush Fenway Racing.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190110005515/en/

Oscar Mayer Announces Its 2019 Partnership with Roush Fenway Racing’s Ryan Newman Who Will Power the ...

Oscar Mayer Announces Its 2019 Partnership with Roush Fenway Racing’s Ryan Newman Who Will Power the No. 6 Oscar Mayer Ford Mustang in the Daytona 500 (Photo: Business Wire)

The race will mark Newman’s Roush Fenway debut behind the wheel of the Oscar Mayer No. 6 Ford, and with NASCAR’s winningest owner Jack Roush, a two-time winner of the Great American Race (2009, 2012).

“The Daytona 500 is obviously one of the biggest and most iconic races in the world,” said Ryan Newman, driver of the No. 6 Oscar MayerFord Mustang and the 2008 winner of the Daytona 500. “And I can’t think of a better way to kick off the season and our partnership with Oscar Mayer; one of the most beloved brands in the world.”

“We’re honored to be a season-long sponsor of driver Ryan Newman and Roush Fenway Racing,” said Matt Riezman, Associate Director for Oscar Mayer. “We have big plans to support the sport and the No. 6 Oscar MayerFord Mustang this year and can’t wait to share our love for tasty Oscar Mayer bacon, cold cuts and hot dogs with NASCAR fans.”

Oscar Mayer will return as the primary partner on the No. 6 Ford at Phoenix on March 10 and will be featured as the primary sponsor on a number of races throughout the year. In addition, the iconic brand will serve as an associate partner on the No. 6 for the entire season. In each race, the No. 6 Ford Mustang will sport a different design scheme that celebrates Oscar Mayer’s quality offerings across bacon, hot dogs and cold cuts.

“A win in the Daytona 500 means so much in our sport,” added Newman, who will make his 18th start in the Great American Race. “I’m fortunate to have one Daytona 500 win under my belt and make no mistake, the goal is to put this No. 6 Oscar Mayer Ford in victory lane at Daytona next month.”

Newman, a native of South Bend, Indiana, becomes the fifth driver to pilot the No. 6 for Roush Fenway. The No. 6 Ford has visited victory lane 36 times, captured 41 poles and led over 11,400 laps under the Roush Fenway umbrella.

Newman has led over 4,800 laps and his 51 poles are the ninth most in NASCAR history. He was named the Cup Series rookie of the year in 2002 and won the 2008 Daytona 500 and the 2013 Brickyard 400. He has finished inside the top 10 of the final Cup standings on seven occasions, including a second-place finish in 2014, and has qualified for the NASCAR Cup playoffs on eight different occasions since its inception in 2004. He was also named NASCAR Driver of the Year in 2003. All time at the World Center of Racing, Newman has 10 top-10 and five top-five finishes.

Oscar Mayer historically served as an associate partner at Roush in the early 2000s and was featured on both Kenseth’s No. 17 Ford and Kurt Busch’s No. 97 Ford, when NASCAR Hall-of-Fame owner Jack Roush led his stable to back-to-back Cup championships in 2003 and 2004.

About The Kraft Heinz Company

The Kraft Heinz Company (NASDAQ: KHC) is one of the largest food and beverage companies in the world. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions, whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, MaxwellHouse, Ore-Ida, OscarMayer, Philadelphia, Planters, Plasmon, Quero,Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.

About Roush Fenway Racing

Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in Monster Energy NASCAR Cup Series and NASCAR XFINITY Series competition. Moving into its 30th season, Roush Fenway is a leader in driver development, having launched the careers for many of the top drivers in the sport. Off-track, Roush Fenway is a leader in NASCAR marketing solutions, pioneering motorsport’s first team-focused TV show and producing multiple award-winning Social Media, digital content and experiential marketing campaigns. Roush Fenway is co-owned by Jack Roush, the winningest team owner in NASCAR history and Fenway Sports Group, parent company of Major League Baseball’s Boston Red Sox and English Premier League’s Liverpool F.C. Visit RoushFenway.com, circle on Google+, become a fan on Facebook and Instagram, and follow on Twitter at @roushfenway.

Source: The Kraft Heinz Company

Lynne Galia
847-646-4396
Lynne.Galia@kraftheinz.com

Lainie McKeague
312-377-4133
Lainie.McKeague@olson.com

Kevin Woods
704-720-4642
KWoods@roushfenway.com