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The Kraft Heinz Vision:
To Be the Best Food Company, Growing a Better World

Leadership Team

  • Bernardo Hees

    Chief Executive Officer
    Bernardo Hees is Chief Executive Officer of The Kraft Heinz Company. Prior to the merger of Kraft Foods Group and the H.J. Heinz Company in 2015, Mr. Hees had been with the H.J. Heinz Company since 2013. Before joining Heinz, Hees was the Chief Executive Officer of Burger King Worldwide, Inc., following its acquisition by 3G Capital Management in 2010. Hees also spent 12 years at American Latina Logistica (ALL), Latin America’s largest railroad and logistics provider, serving as CEO and a member of the board of directors from 2005-2010. He remains a partner at 3G Capital. Hees earned a bachelor’s degree in Economics from Catholic University in Rio de Janeiro (PUC-RJ). He holds an MBA from the University of Warwick in England and an OPM degree from Harvard Business School.
    • David Knopf

      Chief Financial Officer
      David Knopf is the Chief Financial Officer for The Kraft Heinz Company. He is responsible for all finance functions globally. Previously, he served as Vice President of Beverages & Snacks and was the Category Lead of the Planters Snack Nuts business. David joined the Company in 2015 as Vice President of Finance and has been a Partner of 3G Capital, Inc. since 2015. Prior to joining Kraft Heinz, David held Analyst roles at 3G Capital, Inc. and Goldman Sachs. He earned a bachelor’s degree in 2010 from Princeton University.
      • Melissa Werneck

        Senior Vice President of Global People, Performance and Information Technology
        Melissa Werneck is the Senior Vice President of Global People, Performance and Information Technology for The Kraft Heinz Company. She is responsible for setting and cascading performance goals across the Company and overseeing the global human resources and information technology functions. Melissa joined Heinz in 2013 to implement the new performance methodology and the integrated management system. Prior to joining Heinz, Melissa served as Performance Senior Vice President and Chief People Officer at America Latina Logistica (ALL). Melissa received a degree in chemical engineering from Federal University of Minas Gerais in Brazil and an MBA from Federal University of Rio De Janeiro.
        • Nina Barton

          President of Global Online & Digital Growth

          Nina Barton is the President of Global Online & Digital Growth for The Kraft Heinz Company. She is responsible for leading all global Kraft Heinz e-commerce platforms, accelerating digital transformation, driving new on-line businesses, and leading the Company’s joint venture with Oprah Winfrey. 

          Nina previously served as the Company’s Senior Vice President of Marketing, Innovation, Research & Development. Prior to that, she held several leadership roles with Kraft including Vice President of Marketing for Coffee and Senior Marketing Director where she was responsible for growing the Philadelphia Cream Cheese brand. Prior to joining Kraft in 2011, Nina held numerous marketing and leadership positions at Johnson & Johnson, L’Oréal, and Procter & Gamble. Nina holds a bachelor’s of Commerce from McGill University and an MBA from the Wharton School at the University of Pennsylvania.

          • Rashida La Lande

            Senior Vice President, Global General Counsel and Corporate Secretary
            Rashida La Lande is the Senior Vice President, Global General Counsel and Corporate Secretary. Prior to joining Kraft Heinz in January 2018, Ms. La Lande was a partner at the law firm of Gibson, Dunn & Crutcher, where she advised corporations and their boards, primarily in the areas of mergers and acquisitions, leveraged buyouts, private equity deals, and joint ventures. During her nearly 20 year career at Gibson, Dunn & Crutcher, she represented companies and private equity sponsors in the consumer products, retail, financial services, and technology industries.
            • Eduardo Pelleissone

              Executive Vice President of Global Operations
              Eduardo Pelleissone is the Executive Vice President of Global Operations for The Kraft Heinz Company. He is responsible for the Company’s global supply chain, quality, procurement and operations functions. Eduardo joined Heinz in 2013 as Head of Operations. Prior to Heinz, Eduardo worked for 14 years at America Latina Logistica (ALL), where he most recently served as CEO. During his time at ALL, he held roles including Chief Operating Officer, Managing Director and General Manager of Agricultural Products. Eduardo holds an MBA in logistics, operations and services from the Federal University of Rio De Janeiro.
              • Michael Mullen

                Senior Vice President of Corporate and Government Affairs
                Michael Mullen is the Senior Vice President of Corporate and Government Affairs for The Kraft Heinz Company. Michael is responsible for all global internal and external communications, corporate social responsibility, government affairs, global media relations and corporate reputation management. Michael is the Company’s chief media spokesperson and is also responsible for the Kraft Heinz Foundation, real estate and facilities. Michael joined Heinz in 1998 as Senior Communications Manager for Heinz North America. He holds a bachelor’s degree in international relations from the University of Wisconsin and an MPIA in international affairs from the University of Pittsburgh.
                • Paulo Basilio

                  U.S. Zone President

                  Paulo Basilio is Zone President of the U.S. for The Kraft Heinz Company. He is responsible for leading all functions that drive the $19 billion+ U.S. business. He previously served as the Company’s Executive Vice President and Chief Financial Officer since 2013 and has been a Partner of 3G Capital, Inc. since July 2012. Prior to joining Kraft Heinz, he served as the Chief Executive Officer of America Latina Logistica (ALL) from 2010 to 2012. Paulo holds a bachelor’s degree in economics from Universidade de Brasilia and a M.Sc. in economics from EPGE/Fundacao Getulio Vargas (FGV). 

                  • Carlos Piani

                    Canada Zone President

                    Carlos Piani is the Zone President of Canada for The Kraft Heinz Company. He joined Kraft Heinz in August 2015 and is responsible for leading all aspects of the Company’s Canadian business. Previously, he served as CEO of PDG Realty S.A., one of the largest listed homebuilders in Brazil. Piani has a degree in computer science from PUC/RJ (Brazil) and a bachelor’s degree in business from IBMEC/RJ (Brazil). He has also completed the Owner and President Management Program at Harvard Business School and is a Chartered Financial Analyst by CFA Institute.

                    • Rafael Oliveira

                      Europe Zone President

                      Rafael Oliveira assumed his current role as Zone President, Europe in October 2016 after having served as the Managing Director of Kraft Heinz UK & Ireland. Mr. Oliveira joined Kraft Heinz in July 2014 and served as President of Kraft Heinz Australia, New Zealand and Papua until September 2016.  Prior to joining Kraft Heinz, Mr. Oliveira spent 17 years in the financial industry. In the last ten years he held a variety of senior leadership positions with Goldman Sachs, a global investment banking, securities and investment management firm.

                      • Pedro Drevon

                        Latin America Zone President

                        Pedro Drevon is the Zone President of Latin America for The Kraft Heinz Company. Previously, he served as Managing Director for Kraft Heinz in Brazil. From 2008 to 2015, Pedro worked at 3G Capital, Inc. in various capacities, ultimately being responsible for evaluating and executing private equity transactions. He has been a partner of 3G Capital, Inc. since January 2011. Prior to 3G Capital, Inc., Pedro worked at Banco BBM in Brazil. Pedro holds a bachelor’s degree in electrical engineering from Pontifícia Universidade Católica in Rio de Janeiro (PUC-Rio) and Ecole Centrale in France.

                        • Jim Frusciante

                          Head of U.S. Sales
                          Jim Frusciante is Head of U.S. Sales for Kraft Heinz. Throughout his 20+ year career with the company, Jim has attained extensive industry knowledge and business acumen through his rich experience in leadership roles that span multiple markets and areas of expertise. Among his many positions across Kraft Heinz, he most recently served as Head of West Area Sales, VP of Sales for the Oscar Mayer business unit, and Regional VP of Retail Sales across New York, New Jersey and Connecticut. Jim is a graduate of the University of Arizona with a degree in Business Administration and Management.
                          • Rodrigo Wickbold

                            APAC Zone President

                            Rodrigo Wickbold is the Zone President of APAC and assumed his current role in January 2018 after serving as Chief Marketing Officer APAC since January 2016. Prior to joining Kraft Heinz in January 2016, Mr. Wickbold served in various marketing and business leadership roles at Unilever, a consumer products company, since 2000.

                            • Emin Mammadov

                              President of Global and U.S. Foodservice

                              Emin Mammadov is President of Global and U.S. Foodservice for The Kraft Heinz Company. He is responsible for the Company’s global and U.S. foodservice strategy and growth agenda. Emin’s contributions to the Company have spanned over 11 years and many countries. He joined Heinz in 2006 as Marketing Director for Russia, soon afterwards becoming Commercial Head for Russia. Since 2010, he served as Managing Director, Heinz China Sauces and prior to his current role served as President of Russia, India, Middle East & Africa from 2013.

                              • George Zoghbi

                                Special Advisor

                                George Zoghbi is Special Advisor to The Kraft Heinz Company. He previously served as Chief Operating Officer of the Kraft Heinz U.S. commercial business. George joined Kraft in 2007 as Vice President and Area Director of the company’s Australia and New Zealand region. He served as President of the U.S. Cheese and Dairy business from 2009-2014, in addition to leading the global export business. Previously, George held a variety of leadership roles at Fonterra, the world’s largest dairy exporter. George has a diploma in business, marketing, as well as a master’s of enterprise from the University of Melbourne. George also completed an Accelerated Development Program at MC London Business School in the United Kingdom. 

                                • Eduardo Luz

                                  President of U.S. Grocery

                                  Eduardo Luz is the President of the U.S. Grocery Business for The Kraft Heinz Company. He is responsible for the U.S. Grocery business unit, which includes the entire portfolio of ketchup, condiments, sauces & dressings; meals and desserts; frozen brands; beverages and snack nuts. 

                                  Previously, he was the Head of the Company’s U.S. Meals & Sauces Business. Eduardo joined Heinz in 2013 as Managing Director for Consumer Products, and in 2014 was promoted to serve as Zone President of Heinz North America. Prior to joining Heinz, Eduardo held executive positions with Unilever and AB InBev. He holds an MBA from the Wharton School at the University of Pennsylvania.

                                  • Sergio Nahuz

                                    President of the U.S. Refrigerated Business

                                    Sergio Nahuz is the President of the U.S. Refrigerated Business for The Kraft Heinz Company. He is responsible for the entire meat and cheese, and dairy portfolio. For the past three years, Sergio held the role of Head of U.S. Sales for Kraft Heinz. Sergio joined Heinz in 2013 as the CFO for Heinz Europe, and in 2014 was promoted to Managing Director of Consumer Products for the U.S. Business, where he was responsible for the U.S. consumer products P&Ls and managing customer and brand business units. He previously worked at America Latina Logistica (ALL) in various senior commercial roles. In 2013, Sergio graduated from the Advanced Management Program at Harvard Business School.

                                    • Andre Maciel

                                      Head of U.S. Commercial Finance

                                      Andre Maciel is the Head of U.S. Commercial Finance for The Kraft Heinz Company. He is responsible for U.S. budget and business planning, zero based budgeting, revenue management and integration. Andre joined Heinz in 2013 as the Global Leader of Budget and Business Planning, ZBB and Revenue Management. Prior to joining Heinz, Andre worked at Anheuser-Busch InBev, McKinsey and Accenture. Andre has extensive international experience, having worked for more in ten different countries over the past 15 years and has worked in four post-merger integrations. At Anheuser-Busch, Andre was responsible for revenue management, marketing ROI, commercial analytics and ZBB. Andre received a bachelor’s degree in industrial engineering from Escola Politecnica da Universidade de São Paulo and an MBA from INSEAD in France.

                                      • Michelle St. Jacques

                                        Head of U.S. Brand and R&D

                                        Michelle St. Jacques is the Head of U.S. Brand and R&D for The Kraft Heinz Company. She is responsible for building the vision for brands & innovation at KHC and leading the central R&D and marketing teams.  Previously, she served as head of Brand Building for Sauces, Meals & Desserts leading iconic brands like Heinz, Kraft Mac & Cheese and Jell-O to name a few. Michelle joined Heinz in 2014 as Vice President of Marketing for the Heinz brand.

                                        Prior to joining Heinz, Michelle held several leadership roles of increasing responsibility at Unilever and S.C. Johnson. Michelle holds a bachelor’s degree in Business Administration from the University of Michigan.