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The Kraft Heinz Vision:
To Be the Best Food Company, Growing a Better World

Leadership Team

  • Bernardo Hees

    Chief Executive Officer
    Bernardo Hees is Chief Executive Officer of The Kraft Heinz Company. Prior to the merger of Kraft Foods Group and the H.J. Heinz Company in 2015, Mr. Hees had been with the H.J. Heinz Company since 2013. Before joining Heinz, Hees was the Chief Executive Officer of Burger King Worldwide, Inc., following its acquisition by 3G Capital Management in 2010. Hees also spent 12 years at American Latina Logistica (ALL), Latin America’s largest railroad and logistics provider, serving as CEO and a member of the board of directors from 2005-2010. He remains a partner at 3G Capital. Hees earned a bachelor’s degree in Economics from Catholic University in Rio de Janeiro (PUC-RJ). He holds an MBA from the University of Warwick in England and an OPM degree from Harvard Business School.
    • David Knopf

      Chief Financial Officer
      David Knopf is the Chief Financial Officer for The Kraft Heinz Company. He is responsible for all finance and IT functions globally. Previously, he served as Vice President of Beverages & Snacks and was the Category Lead of the Planters Snack Nuts business. David joined the Company in 2015 as Vice President of Finance and has been a Partner of 3G Capital, Inc. since 2015. Prior to joining Kraft Heinz, David held Analyst roles at 3G Capital, Inc. and Goldman Sachs. He earned a bachelor’s degree in 2010 from Princeton University.
      • Melissa Werneck

        Global Chief People Officer
        Melissa Werneck is the Global Chief People Officer for The Kraft Heinz Company. She is responsible for overseeing the global human resources function. Melissa joined Heinz in 2013 to implement the new performance methodology and the integrated management system. Prior to joining Heinz, Melissa served as Performance Senior Vice President and Chief People Officer at America Latina Logistica (ALL). Melissa received a degree in chemical engineering from Federal University of Minas Gerais in Brazil and an MBA from Federal University of Rio De Janeiro.
        • Rashida La Lande

          Global General Counsel and Head of CSR and Government Affairs
          Rashida La Lande is the Senior Vice President, Global General Counsel and Corporate Secretary. Prior to joining Kraft Heinz in January 2018, Ms. La Lande was a partner at the law firm of Gibson, Dunn & Crutcher, where she advised corporations and their boards, primarily in the areas of mergers and acquisitions, leveraged buyouts, private equity deals, and joint ventures. During her nearly 20 year career at Gibson, Dunn & Crutcher, she represented companies and private equity sponsors in the consumer products, retail, financial services, and technology industries.
          • Eduardo Pelleissone

            Head of Strategic Projects
            Eduardo Pelleissone is Head of Strategic Projects for The Kraft Heinz Company. Eduardo most recently served as Executive Vice President of Global Operations. Eduardo joined Heinz in 2013 as Head of Operations. Prior to Heinz, Eduardo worked for 14 years at America Latina Logistica (ALL), where he most recently served as CEO. During his time at ALL, he held roles including Chief Operating Officer, Managing Director and General Manager of Agricultural Products. Eduardo holds an MBA in logistics, operations and services from the Federal University of Rio De Janeiro.
            • Michael Mullen

              Senior Vice President of Corporate Affairs
              Michael Mullen is the Senior Vice President of Corporate Affairs for The Kraft Heinz Company. Michael is responsible for all global internal and external communications, global media relations and corporate reputation management. Michael is the Company’s chief media spokesperson and is also responsible for real estate and facilities. Michael joined Heinz in 1998 as Senior Communications Manager for Heinz North America. He holds a bachelor’s degree in international relations from the University of Wisconsin and an MPIA in international affairs from the University of Pittsburgh.
              • Paulo Basilio

                U.S. Zone President

                Paulo Basilio is Zone President of the U.S. for The Kraft Heinz Company. He is responsible for leading all functions that drive the $19 billion+ U.S. business. He previously served as the Company’s Executive Vice President and Chief Financial Officer since 2013 and has been a Partner of 3G Capital, Inc. since July 2012. Prior to joining Kraft Heinz, he served as the Chief Executive Officer of America Latina Logistica (ALL) from 2010 to 2012. Paulo holds a bachelor’s degree in economics from Universidade de Brasilia and a M.Sc. in economics from EPGE/Fundacao Getulio Vargas (FGV). 

                • Carlos Piani

                  Head of Strategic Initiatives and Mergers & Acquisitions
                  Carlos Piani is Head of Strategic Initiatives and Mergers & Acquisitions for The Kraft Heinz Company. Carlos is responsible for all global M&A and strategic initiatives. Previously, he served as Zone President of Kraft Heinz Canada. Carlos has a degree in computer science from PUC/RJ (Brazil) and a bachelor’s degree in business from IBMEC/RJ (Brazil). He has also completed the Owner and President Management Program at Harvard Business School and is a Chartered Financial Analyst by CFA Institute.
                  • Rafael Oliveira

                    Europe Zone President

                    Rafael Oliveira assumed his current role as Zone President, Europe in October 2016 after having served as the Managing Director of Kraft Heinz UK & Ireland. Mr. Oliveira joined Kraft Heinz in July 2014 and served as President of Kraft Heinz Australia, New Zealand and Papua until September 2016.  Prior to joining Kraft Heinz, Mr. Oliveira spent 17 years in the financial industry. In the last ten years he held a variety of senior leadership positions with Goldman Sachs, a global investment banking, securities and investment management firm.

                    • Pedro Drevon

                      Latin America Zone President

                      Pedro Drevon is the Zone President of Latin America for The Kraft Heinz Company. Previously, he served as Managing Director for Kraft Heinz in Brazil. From 2008 to 2015, Pedro worked at 3G Capital, Inc. in various capacities, ultimately being responsible for evaluating and executing private equity transactions. He has been a partner of 3G Capital, Inc. since January 2011. Prior to 3G Capital, Inc., Pedro worked at Banco BBM in Brazil. Pedro holds a bachelor’s degree in electrical engineering from Pontifícia Universidade Católica in Rio de Janeiro (PUC-Rio) and Ecole Centrale in France.

                      • Rodrigo Wickbold

                        APAC Zone President

                        Rodrigo Wickbold is the Zone President of APAC and assumed his current role in January 2018 after serving as Chief Marketing Officer APAC since January 2016. Prior to joining Kraft Heinz in January 2016, Mr. Wickbold served in various marketing and business leadership roles at Unilever, a consumer products company, since 2000.

                        • Joao Araujo

                          Head of Global Operations
                          Joao Araujo is Head of Global Operations for The Kraft Heinz Company. He is responsible for Procurement, Quality, Global Logistics and Global Manufacturing. Joao joined Kraft Heinz in 2014 as Vice President Supply Chain for Asia Pacific. Prior to Kraft Heinz, Joao worked for four years at ILOS, a supply chain management company, where he most recently served as Executive Partner for Business Development & Consulting. Joao holds Chemical Engineering degree from Federal University of Rio de Janeiro and Executive MBA from BSP – Business School Sao Paulo.
                          • Eduardo Luz

                            Global Brand Officer and Chief Marketing Officer US
                            Eduardo Luz is Kraft Heinz’s Global Brand Officer and Chief Marketing Officer US. He leads KHC’s brand teams across 200 brands in 125 countries, across all disciplines of brand building: brand strategy, foundations, media, communications, design, innovation and renovation. For the US, Eduardo manages the day to day brand work, besides creating and leading disruptive platforms such as Springboard, Personalization at Scale, White Spaces and Tech Platforms. Eduardo also leads KHC’s global brands - Heinz, Kraft and Planters. Previously, he was the President of the Grocery business unit, where he managed the entire portfolio of condiments & sauces, frozen foods, meals, snacking, beverages, desserts and coffee. Eduardo joined Heinz in 2013 as Managing Director for Consumer Products. Prior to joining Heinz, Eduardo held executive positions with Unilever and AB InBev. He holds an MBA from the Wharton School.
                            • Nina Barton

                              President Canada Zone and Digital Growth
                              Nina Barton is the President Canada Zone and Digital Growth for The Kraft Heinz Company. She is responsible for the Canadian business as well as leading all global Kraft Heinz e-commerce platforms, driving new digital businesses, growing the Evolv VC fund, and leading the Company’s joint venture with Oprah Winfrey. Nina previously served as the Company’s Senior Vice President of Marketing, Innovation, Research & Development. Prior to joining Kraft in 2011, Nina held numerous marketing and leadership positions at Johnson & Johnson, L’Oréal, and Procter & Gamble. Nina holds a bachelor’s of Commerce from McGill University and an MBA from the Wharton School at the University of Pennsylvania.