Shoppable recipes and mobile-first design enhance new site
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Mar. 21, 2019--
Some things really are better the second time around. Think
Thanksgiving dinner, meatloaf, hearty soups and stews. And now, the
website formerly known as Kraft Recipes.
Kraft Heinz has relaunched and transformed its recipe website, formerly
known as Kraft Recipes, as My Food and Family. In addition
to a new name, it offers consumers a modernized site with shoppable
recipes that takes advantage of Kraft Heinz’s broad portfolio of brands
and products.
The relaunched site includes:
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A product finder that makes it easy to find specific items at a broad
range of nearby retailers
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Ability for consumers to add products -- or an entire recipe -- to
online retailer shopping carts
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Enhanced personalization to help users discover content they find most
relevant
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Integration of 19 diverse Kraft Heinz brands
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Upgraded, faster user experience with fewer ads
Just as the previous site did, My Food and Family offers busy
consumers recipes and lifestyle content that makes mealtime easier – and
tastier. Already one of the industry’s largest recipe sites, it will
continue expanding its content library of 60,000+ pieces with on-trend
recipes, time-saving kitchen tips and tricks, and partnerships with
unique voices across the culinary world.
“At its core, My Food and Family is designed to take the stress
out of meal prep,” said Ryan Watson, Head of Media Platforms & Marketing
AI at Kraft Heinz. “Gathering at the table with family and friends is
all about sharing an experience. This user-friendly site makes it easier
for consumers to do just that through a wide range of content,
easy-to-use digital features, and a variety of retailer partnerships. We
are excited to see how the new site inspires at-home cooks and chefs
alike.”
My Food and Family is the latest significant investment by Kraft
Heinz in digital innovation, all designed to create more seamless ways
for consumers to incorporate the company’s iconic brands and products
into a wide range of eating occasions. For more information, visit www.myfoodandfamily.com.
ABOUT THE KRAFT HEINZ COMPANY
For 150 years, we have produced some of the world’s most beloved
products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To
Be the Best Food Company, Growing a Better World. We are one of the
largest global food and beverage companies, with 2018 net sales of
approximately $26 billion. Our portfolio is a diverse mix of iconic and
emerging brands. As the guardians of these brands and the creators of
innovative new products, we are dedicated to the sustainable health of
our people and our planet. To learn more, visit http://www.kraftheinzcompany.com/
or follow us on LinkedIn
and Twitter.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190321005207/en/
Source: The Kraft Heinz Company
Lynne Galia
847-646-4396
Lynne.Galia@kraftheinz.com
Lainie
McKeague
312-377-4133
Lainie.McKeague@icfnext.com