JELL-O PLAY Edible Slime is Now Available on Amazon.com
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Nov. 15, 2018--
Today, JELL-O PLAYTM introduces the first edible slime
launched by a major brand. The slime, which comes in strawberry-flavored
Unicorn and lime-flavored Monster varieties, is JELL-O’s first launch
since the brand announced its new line of JELL-O PLAY edible toys in June.
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Slime has become a social media phenomenon, with more than 20 million
slime-related posts on Instagram and thousands of “how to” slime videos
on YouTube.1 Fans have embraced the squishy and stretchy toy
as a fun and creative activity, andsome studies even claim
the sensation of slime improves positive feelings and relaxation.2
While do-it-yourself edible slime recipes are popular on Pinterest and
YouTube, until today, there hasn’t been an edible slime available from a
national brand.3
The edible slime launch comes on the heels of JELL-O’s summer launch of
JELL-O PLAY, a new line of edible JELL-O gelatin products designed to
inspire families to engage in free play and fun. The three JELL-O PLAY
product lines can be molded, shaped, and built into whatever parents and
kids can imagine, and are designed around themes that spark creativity,
such as Ocean and Jungle. All items are available online and in national
retailers, and have a suggested retail price under $5.
Now, the JELL-O Play platform includes slime, adding an edible twist to
one of the hottest trends in toys and furthering the brand’s mission to
inspire families to engage in creative play.
“JELL-O PLAY is all about encouraging and enabling bonding time between
parents and kids,” says Michael Hartley, Senior Associate Brand Manager
for JELL-O Play. “With new JELL-O PLAY Edible Slime, the entire family
can have fun creating, stretching, and even eating slime.”
The colorful, edible and imaginative DIY slime experience is easy to
make: simply add water to the pre-made mix to create slime that will
drip, stretch, and conform to any shape families can imagine. Each
canister of JELL-O PLAY Edible Slime makes two batches of slime, is 100%
edible, and washes away easily with soap and warm water.
JELL-O PLAY Edible Slime is now
available for pre-order
on Amazon.com with a suggested retail price of $9.99. The slime will be
available in select retailers in December.
Join the conversation with #JELLOSLIME and by following @JELLOPlay on
Instagram, Facebook and Twitter.
_________________________
1 The Guardian “How
Slime-Crazed Kids Made Gunk A Booming Business” (2018)
2NPR “The
Rise of the Slime Economy” (2017) and Jezebel “The
Girl-Dominated D.I.Y. Slime Trend Shows No Signs of Stopping” (2017)
3
Edible Slime recipes on Pinterestand YouTube.
ABOUT THE KRAFT HEINZ COMPANY
The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and
beverage company in the world. A globally trusted producer of delicious
foods, The Kraft Heinz Company provides high quality, great taste and
nutrition for all eating occasions whether at home, in restaurants or on
the go. The Company's iconic brands include Kraft, Heinz, ABC,
Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables,
MaxwellHouse, Ore-Ida, OscarMayer, Philadelphia,
Planters, Plasmon, Quero,Smart Ones and Velveeta.
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seeking opportunities to develop brands with authentic propositions and
inspired founders within one of four pillars that are shaping the future
of the food and beverage space: Natural & Organic, Specialty & Craft,
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visit www.springboardbrands.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181115005105/en/
Source: The Kraft Heinz Company
ALISON BROD MARKETING + COMMUNICATIONS
Brooke Scher Mogan,
212-230-1800
heinz@alisonbrodmc.com
or
The
Kraft Heinz Company
Lynne Galia, 847-646-4396
Lynne.galia@kraftheinz.com