Kraft is helping you celebrate the man who is sometimes cheesy, but
always great
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Jun. 11, 2018--
Kraft celebrates everyone’s right to family their way, including
the dads who tell “knock-knock” jokes at the dinner table. And while
cheesy dads may not be perfect, they’re always great. What better way to
commemorate dad’s cheesy greatness than with his very own cheese
sculpture?
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This Father’s Day, get your dad the cheesiest gift of them all – a Kraft cheese sculpture of himself. What better way to commemorate dad’s cheesy greatness than with his very own cheese sculpture? (Graphic: Business Wire)
Starting today, Kraftis offering the ultimate last-minute
Father’s Day gift: a limited number of custom-made cheese sculptures
made from a block of KraftSharp Cheddar Cheese sculpted into his
likeness.
For a chance to gift your dad his own cheese sculpture, visit www.ebay.com/CheeseYourDad
on June 11 and 12 to place a bid. Only five cheese sculptures are up for
auction so place your bid now because the auction closes on June 12 at 5
p.m. CDT.
“At Kraft, we believe that you don’t have to be perfect to be
great in the eyes of your kids. So for all the dads out there, we want
to celebrate how you Family Greatly in our own cheesy way,” said Anne
Field, Director of Brand Building for Kraft. “Will your cheese
sculpture be perfect? No. Will it be great? Absolutely (kinda like dad).”
Each Kraftcheese sculpture starts as a 40-pound block of KraftSharp Cheddar Cheese and is crafted with care. It takes three days
from start to finish to make each sculpture, but the look on your dad’s
face when you gift it to him this Father’s Day will be remembered for a
lifetime.
All proceeds from the Kraft Father’s Day auction will go toward
Feeding America®, along with a dollar-for-dollar donation match from Kraft
brand up to $25,000. Feeding America is the nation’s largest domestic
hunger-relief organization, working to connect people with food and end
hunger through a network of 200 member food banks.
Share how you Family Greatly with your cheesy, but great dad this
Father’s Day – take a photo and post it to social using #CheesyIsGreat
and #FamilyGreatly. Don’t forget to tag and follow the Kraft Brand on Facebook,
@KraftBrand on Twitter,
and @kraft_brand on Instagram.
About Kraft
Since JL Kraft first began selling cheese in 1903, the brand has
expanded throughout the years from Kraft Natural Cheese to
include Kraft Macaroni and Cheese, Kraft Singles, Kraft
Mayo, Kraft Salad Dressing, and Kraft BBQ Sauce. Today the
brand continues to offer products that help bring the whole family
together with foods that please everyone at the table.
About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and
beverage company in the world. A globally trusted producer of delicious
foods, The Kraft Heinz Company provides high quality, great taste and
nutrition for all eating occasions, whether at home, in restaurants or
on the go. The Company’s iconic brands include Kraft, Heinz,
ABC, Capri Sun, Classico, Jell-O, Kool-Aid,
Lunchables, MaxwellHouse, Ore-Ida, OscarMayer, Philadelphia, Planters, Plasmon, Quero,Smart Ones and Velveeta. The Kraft Heinz Company is
dedicated to the sustainable health of our people, our planet and our
Company. For more information, visit www.kraftheinzcompany.com.
About Feeding America
Feeding America® is the largest hunger-relief organization in the United
States. Through a network of 200 food banks and 60,000 food pantries and
meal programs, we provide meals to more than 46 million people each
year. Feeding America also supports programs that prevent food waste and
improve food security among the people we serve; educates the public
about the problem of hunger; and advocates for legislation that protects
people from going hungry. Individuals, charities, businesses and
government all have a role in ending hunger. Donate. Volunteer.
Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org,
find us on Facebook or
follow us on Twitter.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180611005305/en/
Source: The Kraft Heinz Company
The Kraft Heinz Company
Lynne Galia, 847-646-4396
Lynne.Galia@kraftheinzcompany.com
or
Taylor
Higgins, 312-577-1773
Taylor.Higgins@olson.com