Investor
Relations

The Kraft Heinz Vision:
To Be the Best Food Company, Growing a Better World

New Philadelphia Dips Creates the World’s First “Double Diptector” to Catch Double Dippers in the Act

December 12, 2018 at 9:02 AM EST

Philadelphia Dips Are Now Available at Retailers Nationwide

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Dec. 12, 2018-- Americans agree that double dipping is one of the biggest party fouls, but a recent survey revealed that 1 in 4 guests are secretly double dipping anyway.* Philadelphia, the brand known for its high-quality cream cheese spreads, is introducing its newest product, Philadelphia Dips alongside the Double Diptector, a smart device made to catch double dippers in the act.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181212005125/en/

New Philadelphia Dips Creates the World's First "Double Diptector" to Catch Double Dippers in the Ac ...

New Philadelphia Dips Creates the World's First "Double Diptector" to Catch Double Dippers in the Act (Photo: Business Wire)

The world’s first Double Diptector is a smart device made up of a smart chip and dip bowl that pairs with the Double Diptector App. The Double Diptector catches double dippers in the act at social gatherings. The smart bowl uses inconspicuous pressure sensors inside an average looking chip and dip bowl. Once the bowl is paired with the Diptector app, it can track and catch with almost certainty if a person double dips. Using chip recognition technology (CRT), the Double Diptector follows every dip and alerts the app user with a loud alarm if someone double dips.

“Holiday parties and gatherings are the perfect time to serve our new Philadelphia Dips. However, we know it’s also a time when double dippers are rampant,” says Megan Magnuson, Associate Marketing Director for Philadelphia. “That’s why we created the PhiladelphiaDips Double Diptector. It will alert partygoers of double dippers, so they can protect their delicious Philadelphia Dips and avoid double dipping mishaps.”

See the Double Diptector in action here: LINK. One lucky bidder will win the Double Diptector when it’s auctioned on eBay. The auction begins today and ends December 15, 2018. All proceeds will benefit Feeding America. To learn more about the Double Diptector visit, www.TheDoubleDiptector.com.

Philadelphia Dips are rich and creamy made with the goodness of Philadelphia. Dip flavors include Jalapeño Cheddar, Southwest Style with Black Bean & Corn, and Buffalo Style with Celery made with real vegetables and free of artificial preservatives, flavors or dyes.

Philadelphia Dips are available in the refrigerated dips section at retailers nationwide and Amazon Fresh with a suggested retail price of $3.99.

Weigh in on the double-dipping debate using #DoubleDiptected on Twitter @LoveMyPhilly, Instagram @LoveMyPhilly, and Facebook@PhiladelphiaCreamCheese.

*Boxed. U.S. surveyed online June 2016.

ABOUT THE KRAFT HEINZ COMPANY

The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and beverage company in the world. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions, whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, MaxwellHouse, Ore-Ida, OscarMayer, Philadelphia, Planters, Plasmon, Quero,Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.

Source: The Kraft Heinz Company

Brooke Scher Mogan
ALISON BROD MARKETING + COMMUNICATIONS
212-230-1800
heinz@alisonbrodmc.com
or
Lynne Galia
The Kraft Heinz Company
847-646-4396
Lynne.galia@kraftheinz.com