VELVEETA Serves Up Big Cheese Energy This Summer with First-Ever ‘WheelVeeta’ Dining Experience
As the ultimate big mood food, the WheelVeeta features perfectly cooked, al dente VELVEETA pasta shells tossed in a tableside VELVEETA cheese wheel
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240807225685/en/
![VELVEETA Serves Up Big Cheese Energy This Summer with First-Ever ‘WheelVeeta’ Dining Experience (Photo: Business Wire)](https://mms.businesswire.com/media/20240807225685/en/2209134/4/C2_HAND_HOLDS_SPOONFUL_OF_VSC_OVER_WHEEL_738-CROP_NL.jpg)
VELVEETA Serves Up Big Cheese Energy This Summer with First-Ever ‘WheelVeeta’ Dining Experience (Photo: Business Wire)
With decadent dishes on the rise, there’s one that’s taking the cheese across the internet: #cheesewheelpasta, also known as Pasta alla Ruota. With millions of views, the viral dish features freshly cooked pasta coated in a hollowed-out parmesan cheese wheel. A cravings satisfier that enables fans to live La Dolce Velveeta, the limited-edition WheelVeeta dining experience is available exclusively at
“Indulging in creamy, warm VELVEETA Shells and Cheese is an over-the-top pleasure experience that simply hits,” said
The WheelVeeta is an extension of VELVEETA’S creative platform – La Dolce Velveeta – which is all about unapologetically embracing outrageous pleasure. The brand is continuously working to bring the La Dolce Velveeta mindset to life in tangible ways for pleasure seekers with a focus on satisfying cravings in a way other foods can’t. Activations like the Veltini and TruffVels, and most recently, the WheelVeeta, are developed in the name of encouraging consumers to live for pleasure.
The WheelVeeta will be available starting
For more information, follow @Velveeta on Instagram. Those living “La Dolce Velveeta” are encouraged to flaunt, post and share how they’re enjoying The WheelVeeta by tagging @Velveeta on Instagram, and @Cheesy_Velveeta on TikTok using hashtag #LaDolceVelveeta.
ABOUT
We are driving transformation at
View source version on businesswire.com: https://www.businesswire.com/news/home/20240807225685/en/
MEDIA
ALISON BROD MARKETING + COMMUNICATIONS
kraftheinz@abmc-us.com
kate.mitchell@kraftheinz.com
Source: