Tomato Red, White, and Blue! HEINZ® Launches Limited-Edition Saucemerica Packet Collection, Offering $500,000 Worth of Prizes to Fans Who Collect Them
New collection of condiment packets features fifty
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HEINZ® launches limited-edition Saucemerica Packet Collection, offering
“From art to coins, stamps, and more, collecting culture has become a popular practice with devoted fanbases,” says Devaang Sibal, Brand Manager,
Each Saucemerica packet features either HEINZ Ketchup,
Through the end of August, fans can collect the Saucemerica packets at restaurants, drive-thrus, theme parks, movie theaters, stadiums, and more across the country. To ensure consumers can collect as many unique packs as possible all summer long, every participating operator will receive a mix of states throughout June, July, and August, depending on which of the seven HEINZ condiment varieties they feature on their menu.
Fans who want to participate for a chance to win prizes can follow these easy steps to submit each new state packet they collect and keep track of what they’ve collected, thus far:
- Visit www.saucemerica.com and register for an account
- Log into your account and visit the Saucemerica Hub
- Click add to collection and select the state for which you want to upload your packet photo
- Upload your photo and click “send it”!
After fans submit a photo of their newest state packet, HEINZ will verify the photo, and then they will see their “Saucemerica Map” update to indicate their submission has been counted. Consumers are also encouraged to “Take a Spin Around America” each day for a chance to win one of over 1,000 instant win prizes. At the end of August, participating fans will be entered for a chance to win prizes ranging from
The new Saucemerica Collection supports HEINZ’s first ever global creative platform, “It Has to be HEINZ,” which pays homage to its fans by celebrating the irrational love people have for HEINZ– from real fans’ personal love affairs with the brand, to the love and care its products are made with. Inspired by real fan stories, including those who always keep condiment packets on hand for “sauce-mergencies,” the brand lives its new purpose with the Saucemerica Collection, uplifting and celebrating this beloved behavior.
To learn more about the Saucemerica Collection and for full rules and regulations, please visit www.saucemerica.com. And to keep up with all things HEINZ, follow @Heinz on Instagram and @Heinz_us on
1NO PURCHASE NECESSARY. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 18 (OR 19 FOR RESIDENTS OF AL AND NE) OR OLDER. VOID WHERE PROHIBITED. Promotion ends 8/31/23. For Official Rules, alternate method of entry, prize descriptions and odds disclosure, visit http://www.saucemerica.com. Sponsor:
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