Spicy Lovers Rejoice! HEINZ® Turns up the Heat with Debut of New HEINZ Hot Varieties
With New Spicy Ketchup Flavors and HEINZ Hot 57 Sauce, Brand Bets Big on
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Heinz debuts Heinz Hot Varieties – a new line-up of three Spicy Ketchup flavors and first-ever Heinz Hot 57 sauce, featuring a diverse range of flavors and unique pepper bases rolling out in major retailers nationwide. (Photo: Business Wire)
Nearly 50% of all
- HEINZ Spicy Ketchup Offerings – Available in three different, thick and rich, crave-worthy varieties – Chipotle (medium), Jalapeño (hot), and Habanero (hotter) – the new HEINZ Spicy Ketchup offerings provide a flavor experience and heat-level for any and all spice seekers.
- HEINZ Hot 57 Sauce – A red jalapeño twist on the brand’s classic and beloved 57 Sauce. HEINZ Hot 57 Sauce is the first new HEINZ 57 product in over 10 years, and provides a simple, delicious way to add zest and heat to proteins and sides.
“We know consumers are hungry for a wider variety of spicy sauces and flavors, and as a consumer-obsessed brand at the forefront of food culture, we saw an exciting opportunity to innovate around our fans’ evolving preferences,” said
As consumers are more likely to try new flavors from brands they know and trust,3 HEINZ is uniquely positioned to feed this hunger for more heat with its new Hot Varieties. More broadly, the brand’s expansion into the spicy sauce category underpins Kraft Heinz’s larger transformation, using insight-led innovation to grow the company’s Taste Elevation platform and lead the future of food.
To learn more about HEINZ Hot Varieties and the ever-evolving HEINZ portfolio, visit heinz.com/hot-varieties, and follow @Heinz on Instagram and @Heinz_us on
1Mintel What’s next in hot and spicy table sauces?, 2022.
3Mintel CONDIMENTS US, 2022
We are driving transformation at
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