One Oven. One Temperature. One Time. 500 Meal Combinations. Kraft Heinz Reimagines Family Dinner with New HOMEBAKE 425°/:30™ Brand
Proprietary technology and unique cooking process allow full three-dish meals to cook together in one standard oven at 425 degrees for 30 minutes – a first for the industry
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One Oven. One Temperature. One Time. 500 Meal Combinations. Kraft Heinz Reimagines Family Dinner with New HOMEBAKE 425°/:30™ Brand (Photo: Business Wire)
61% of Americans prefer a homemade dinner each night1, but more than one-third of them are dissatisfied with the end product, resulting in over 3.7 billion home-cooked dinners a year that miss the mark.2 Meanwhile, consumers are busier than ever, making meal prep that much more difficult despite a continued desire for food that tastes like homemade. HOMEBAKE 425°/:30 aims to solve this problem by reimagining family dinner – giving busy consumers a convenient, satisfying, and delicious total meal system made with quality ingredients that requires limited planning and minimal clean up.
“With HOMEBAKE 425°/:30, we’re giving consumers solutions to the pain points we all experience when cooking, and shattering the notion that there needs to be a tradeoff when it comes to quality, convenience, customization, and crave-ability,” said
Consumers pick their entrée, side, and veggie of choice, place all three in the oven together, set the timer, and then plate piping hot and crave-worthy dinner right out of the trays – all while getting 30 minutes back in their day. HOMEBAKE 425°/:30 leverages proprietary roasting pan technology, ownable recipes, quality ingredients and a unique cooking process that allows mains, sides, and veggies to cook quickly and simultaneously, steaming for twenty-five minutes and then roasting for five.
HOMEBAKE 425°/:30 menu items include:
- Mains: Chicken Parmesan, Southwest Style Chipotle Chicken, Pulled Pork with BBQ Sauce, Italian Style Meatballs, Garlic Butter Chicken Scampi
- Sides: Southwest Style Cheesy Rice, Parmesan Crusted Potato Medley, Loaded Scalloped Potatoes, Homestyle Mac & Cheese, Creamy Tomato Tuscan Style Pasta
- Veggies: Italian Style Cauliflower, Cheesy Broccoli, Green Bean Casserole, Teriyaki Vegetable Blend, Mexican Style Creamy Corn
HOMEBAKE 425°/:30 is the latest example of how
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12021 Cspace Landscape Report on Homemade and Flavor Varieties commissioned by
22021 EMMB Demand Landscape commissioned by
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MEDIA
ALISON BROD MARKETING + COMMUNICATIONS
kraftheinz@abmc-us.com
alexandra.lieberman@kraftheinz.com
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