Lies are a common ground for parents and Kraft has a new one to help
get kids to eat veggies
Introducing Kraft Salad “Frosting,” ranch dressing disguised in a
frosting tube
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Jun. 10, 2019--
Let’s be honest, parents lie to their kids. It is their secret weapon in
parenting, especially when it comes to food. In fact, 63% of U.S.
parents admit to telling instrumental lies to get their kids to clean up
their plates*. Sometimes an innocent, smart lie is just the only way,
especially as 75% of American kids eat salad only once a week**.
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Kraft is introducing Kraft Salad "Frosting," its Kraft
Classic Ranch Dressing disguised in a frosting tube, giving parents a
hand in upping their lie game.
“Innocent lies parents tell their kids help alleviate the pressures of
everyday parenting, and if it gets kids to eat their greens, so be it,”
says Sergio Eleuterio Head of Marketing for Kraft, “Simple
innocent lies are not only part of parenthood, but a true tactic used by
parents everywhere. Kraft Salad 'Frosting' is one lie you won’t
feel bad telling your kids.”
According to a recent study, Ranch dressing is the most popular dressing
in the United States*** and kids will eat anything with frosting, right?
It’s a match made for dinnertime bliss. Now, convincing children to eat
salad, broccoli and carrots may be a whole lot easier. Just add Kraft
Salad “Frosting.”
For a chance to win a limited edition Kraft Salad “Frosting”,
parents across the country are asked to share their best parent lies on
Twitter using #LieLikeAParent and #contest, and Kraft will select
1,500 winners based on likes and originality and send them a free
sample. Check all the details at www.KraftLieLikeAParent.com.
NO PURCHASE NECESSARY TO ENTER OR WIN. Begins at [time) CT on
6/10/19 and ends at 11:59 PM CT on 6/14/19. Open to legal residents of
the 50 U.S & D.C., 18 years old and older or who have reached the age of
majority in his or her state of residence. PRIZE/VALUE: (1,500) Kraft
Salad Frosting; ARV: $2.79 Total ARV: $4,185. Void where prohibited.
See Official Rules at KraftLieLikeAParent.com
to enter and for complete details. Sponsor: Kraft Heinz Foods Company,
200 E Randolph, Chicago, IL 60601.
*International Journal of Psychology, 2012
** The NPD
Group/National Eating Trends;2 YE Nov’ 2018
*** https://www.nytimes.com/2018/09/18/dining/ranch-dressing-history.html
ABOUT THE KRAFT HEINZ COMPANY
For 150 years, we have produced some of the world’s most beloved
products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To
Be the Best Food Company, Growing a Better World. We are one of the
largest global food and beverage companies, with 2018 net sales of
approximately $26 billion. Our portfolio is a diverse mix of iconic and
emerging brands. As the guardians of these brands and the creators of
innovative new products, we are dedicated to the sustainable health of
our people and our planet. To learn more, visit http://www.kraftheinzcompany.com/
or follow us on LinkedIn
and Twitter.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190610005034/en/
Source: The Kraft Heinz Company
Brooke Scher Mogan
ALISON BROD MARKETING + COMMUNICATIONS
212-230-1800
heinz@alisonbrodmc.com
Lynne Galia
The Kraft Heinz Company
847-646-4396
lynne.galia@kraftheinz.com