JET-PUFFED Is Giving Campsites a Glow Up This Summer With New Camp S’mores Glow-in-the-Dark Packaging
To celebrate the new packaging, JET-PUFFED, a Kraft Heinz Company brand, created an official constellation to encourage fans to get outside and go #GoSmoregazing.
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JET-PUFFED Is Giving Campsites a Glow Up This Summer With New Camp S’mores Glow-in-the-Dark Packaging (Photo: Business Wire)
“As we gear up for the first day of summer and prime marshmallow roasting season, we wanted to give fans a way to enjoy their s’mores no matter if it’s day or night,” says
For the launch of new JET-PUFFED Camp S’mores, the brand created a NEW Star Registry-official JET-PUFFED constellation, JET-PUFFED S’morion, so you can enjoy s’mores and stargazing all summer long. Fans can discover S’morion in the night sky using a custom AR filter at smoregazing.com or by scanning the QR code on the back of the new Camp S’mores packaging.
JET-PUFFED is also encouraging all marshmallow lovers to #GoSmoregazing this summer – stargazing with a side of s’mores, for a chance to win a free S’moregazing kit. To enter for a chance to win a free S’moregazing kit, post a picture of your S’moregazing experience with #GoSmoregazing #Sweepstakes on Instagram. The S’moregazing kit will include a telescope, glow-in-the-dark skewers, new JET-PUFFED Camp S’mores and s’mores ingredients, glow-in-the dark stickers and more.
JET-PUFFED Camp S’mores are now available at Walmart and other retailers for
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ALISON BROD MARKETING + COMMUNICATIONS