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Hate Mayo? Kraft Mayo Will Help You Conquer Your Fear With New ‘Overcoming Mayophobia’ Kit

March 25, 2021 at 10:11 AM EDT

The kit offers soon-to-be fans a gradual acclimation to the velvety-smooth bliss of Kraft Mayo

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Mar. 25, 2021-- Does the thought of spreading Kraft Mayo on a sandwich make your stomach turn? Does your irrational fear of this simple sauce keep you from enjoying the finer things in life? If you answered yes, you may suffer from “Mayophobia.”

This press release features multimedia. View the full release here:

Overcoming Mayophobia Kit (Photo: Business Wire).

Overcoming Mayophobia Kit (Photo: Business Wire).

Kraft Mayo knows not everyone shares our unconditional love for this smooth and velvety condiment, and we’d like to help those mayNO-sayers reconsider and smooth out their irrational fear … one sandwich at a time. Introducing: the Overcoming Mayophobia Kit.

“There are two types of people in this world—people who love Kraft Mayo, and people who don’t know they love Kraft Mayo,” said Danielle Coopersmith, brand manager for Sandwich Enhancers, Kraft Heinz. “Spreading our smooth and velvety mayo on a piece of bread shouldn’t elicit any reaction other than taste bud envy, so we want to encourage these mayo-haters to confront their fears and get to know mayo with our Overcoming Mayophobia Kit.”

Starting today through April 8, mayo-lovers can enter for the chance to convince the mayo-hating person in their life to reconsider their condiment fears with a limited-edition Overcoming Mayophobia Kit. The kit is designed to help acclimate even the biggest skeptics to the texture, smell, and taste of Kraft Mayo.

Here’s what’s inside:

  • A blindfold to mask any offensive sights
  • A nose clip to block any unwanted smells
  • A sharpie to rename Kraft Mayo “sauce” or something less jarring
  • Kraft Mayo in gradual sizes, from a 2-ounce packet all the way to a 1-gallon tall boy

Overcome Mayophobia today and change your life and sandwiches for the better. For a chance to win, visit Kraft Mayo on Instagram or Twitter today and enter by tagging @realkraftmayo and using #mayophobia and #sweepstakes until April 8. For more information, including sweepstakes details and rules, visit


We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2020 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting or following us on LinkedIn and Twitter.

Lynne Galia
Kraft Heinz

Jenna Perlman
ICF Next

Source: The Kraft Heinz Company

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