For the First Time, Ultra-Comforting KRAFT® Mac & Cheese Deluxe Is Now Available in the Freezer Aisle

Rolling out nationwide in two rich and cheesy new flavors, KRAFT^® uplevels convenience without sacrificing beloved taste and quality

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--May 17, 2023-- Today, KRAFT^® Mac & Cheese announced the brand’s first venture into the freezer section for its Deluxe offering, now rolling out in major retailers nationwide. KRAFT Mac & Cheese Deluxe Frozen is a single serve meal available in two mouthwatering flavors, Original Cheddar and Four Cheese. The products feature perfectly cooked macaroni pasta covered in a creamy, homestyle cheese sauce and topped with real cheddar cheese.

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For the First Time, Ultra-Comforting KRAFT® Mac & Cheese Deluxe Is Now Available in the Freezer Aisle (Photo: Business Wire)

People are turning to their favorite comfort foods more than ever before,¹ and as life becomes increasingly busy, most are regularly purchasing frozen foods for convenience.² As the makers of America’s favorite comfort food, KRAFT Mac & Cheese is responding to fans’ evolving needs and preferences with a delicious and ultra-comforting new frozen option. Deluxe Frozen requires minimal prep, cooking time, and clean-up, all while maintaining the KRAFT quality and taste.

“At KRAFT Mac & Cheese, we believe in the positive power of comfort,” said Rachel Drof, Director of Brand Communications, KRAFT Mac & Cheese. “As we look to create new offerings, we lead with comfort as our north star. With the new Deluxe Frozen offering, we are excited to invite our busy fans to a Deluxified experience and to take their comfort to the next level.”

However, as the temperature outside begins to increase, it becomes much more uncomfortable to visit the freezer aisle. KRAFT Mac & Cheese believes that its fans deserve Deluxified comfort any time – even when shopping in the ice-cold frozen section during the warmer months. To solve this frustration, the brand is releasing a new, limited edition Frozen (A)isle Sweater to make shopping for new Deluxe Frozen as comfortable as eating a warm bowl of it.

Inspired by the classic Fair Isle sweater design, The Frozen (A)isle sweater features a lush and comforting sweater base in KRAFT’s signature blue box color, Deluxified with alternating rows of our iconic noodle smile and snowflakes. The Frozen (A)isle Sweater will be available while supplies last on Amazon.com for $19.99.

In celebration of the launch of the new Deluxe Frozen, KRAFT Mac & Cheese is also releasing three comforting new :15 spots as a part of its larger “Help Yourself” campaign. Created by Johannes Leonardo and directed by Ian Pons Jewell and Yukihiro Shoda, the new spots feature main characters Deluxifying their comfort. From doting grandmas to a giant cuddly cat and a huggable hot water bottle, the spots personify that next level comfort you get from a warm bowl of KRAFT Mac & Cheese Deluxe Frozen.

To learn more about KRAFT Mac & Cheese Deluxe Frozen and the rest of the brand’s deliciously comforting offerings, visit https://www.kraftmacandcheese.com/products/, and follow Kraft Mac & Cheese on Instagram @Kraft_MacandCheese, TikTok @MacCheesebyKraft, and Facebook @KraftMacaroniandCheese.

¹Farm Rich Sponsored Survey Conducted by One Poll, July 2020
²Acosta, Frozen Food Trends & Insights study, October 2022

ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.

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MEDIA
ALISON BROD MARKETING + COMMUNICATIONS
kraftheinz@abmc-us.com

THE KRAFT HEINZ COMPANY
Ali Lieberman
alexandra.lieberman@kraftheinz.com

Source: The Kraft Heinz Company