Inspired by the many who try to recreate the iconic menu staples, Taco Bell at Home’s new “Cravings Kits” are available exclusively at Walmart nationwide
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Jan. 4, 2024--
Taco Bell® fans have long taken to social media to recreate their favorite menu items at home, but their creations never taste quite the same without the brand’s unique ingredients. Today, Taco Bell at Home introduces the first-ever Crunchwrap Supreme and Chipotle Chicken Quesadilla “Cravings Kits,” featuring proprietary Taco Bell restaurant ingredients, seasonings and sauces essential to making these fan-favorites at home. The Craving Kits are the latest offerings from Kraft Heinz’s Taco Bell at Home line designed to make it easier than ever for fans to recreate and personalize their takes on beloved menu items.
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Taco Bell at Home Crunchwrap Supreme and Chipotle Chicken Quesadilla Cravings Kits (Photo: Business Wire)
“A partnership founded on a mutual obsession with their consumers, Kraft Heinz and Taco Bell created the Taco Bell at Home line to bring signature and crave worthy Taco Bell offerings and flavors straight to the grocery aisle and allow fans to make Taco Bell their way,” says Danielle Coopersmith, Associate Director of Marketing for Taco Bell at Home. “Grounded in this core mission, our innovation strategy focuses on creating new products inspired by beloved Taco Bell classics that encourage fans to customize their at-home creations and take them to new heights.”
Perhaps the most iconic menu item in Taco Bell’s history, the Crunchwrap Supreme has taken the internet by storm with product videos – especially fans creating their own versions – garnering more than 50 million views on TikTok as of December 2023. The quesadilla was one of Taco Bell’s best-selling menu items in 2023, and the chipotle sauce adds a kick to the comforting and consistent classic. Now, whether cooking solo for the first time, entertaining a crowd, or just in need of crunchy, cheesy goodness after a long day, fans can treat themselves to Taco Bell-approved versions of both.
“Our release of the Cravings Kits – the first of several Taco Bell at Home innovations planned for this year – is a great example of how Kraft Heinz is delivering against its goal to lead the future of food,” said Alan Kleinerman, Vice President of Disruptive Innovation at The Kraft Heinz Company. “As we kick off 2024, we’re focused on finding the white spaces at retail where we can make an impact for fans and develop products we know they will be excited to try. Our partnership with Taco Bell is a great example of this.”
Now rolling out exclusively in Walmart stores and online nationwide, each Cravings Kit includes four servings of essential ingredients – just add a protein, any personalized additions to customize the creation, and enjoy from the comfort of your home. The Cravings Kits join a growing portfolio of products that make it possible to experience Taco Bell anywhere, anytime.
To learn more and share your menu-inspired creations on social media, follow and tag @tacobell and @kraftheinz on Instagram and @tacobell and @hereatkraftheinz on TikTok.
TACO BELL® is a registered trademark owned and licensed by Taco Bell IP Holder, LLC.
About The Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.
About Taco Bell Corp.
For more information about Taco Bell, visit our website at www.TacoBell.com, our Newsroom at www.TacoBell.com/news or www.TacoBell.com/popular-links. You can also stay up to date on all things Taco Bell by following us on LinkedIn, TikTok, Taco Bell's Twitter, Taco Bell News' Twitter, Instagram, Facebook, and subscribing to our YouTube channel.
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The Kraft Heinz Company
Source: The Kraft Heinz Company