Country Time Takes a Stand with Legal-Ade

The brand vows to help kids and their lemonade stands this summer

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Jun. 7, 2018-- All around the country, kids are getting busted for running their lemonade stands. Crazy, right? Why would anyone stop kids who are trying to build strong work habits, have fun and become young entrepreneurs? The reality is, they are being shut down because of old, arcane and very real permit laws. Look it up – it REALLY happens.

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But this summer will be different. The Country Time brand is taking a stand by introducing Legal-Ade: a crack team ready to straighten out lemonade stand-related permits and fines. Legal-Ade will defend kids’ right to a lemonade stand and all the benefits they bestow.

Any child fined for running a lemonade stand without a permit can have his or her parent apply for reimbursement. To apply, simply upload the image of your child's permit or fine along with a description of what your lemonade stand means to your child, in his or her own words. The submission will be reviewed by the Legal Ade team and if it complies with the terms, you will receive the exact amount to cover the permit or fine, up to $300.00*. Visit www.countrytimelegalade.comfor complete details.

Additionally, Country Time is taking a stand for lemonade stands beyond just this year. For every RT the Country Time Legal-Ade video receives, Country Time will donate $1 (up to $500,000) to help kids next year and beyond.

Go ahead, kids. Run your lemonade stands. Country Time Legal-Ade is on your side and will protect you. When life hands you outdated laws, make lemonade, and get Legal-Ade.

Join the conversation: @CountryTime on Instagram and Twitter.

*Legal-Ade will reimburse up to a limit of $60,000 total.

ABOUT THE KRAFT HEINZ COMPANY

The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and beverage company in the world. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company's iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, MaxwellHouse, Ore-Ida, OscarMayer, Philadelphia, Planters, Plasmon, Quero,Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.

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Source: The Kraft Heinz Company

ALISON BROD MARKETING + COMMUNICATIONS
Brooke Scher Mogan, 212-230-1800
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The Kraft Heinz Company
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