COLLIDERS™ Desserts Let You Experience Your Favorite Candy Like You Never Have Before
The new line of refrigerated desserts featuring beloved candies such as Reese’s and Kit Kat® is on shelves now for your spooning pleasure
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210309005089/en/
COLLIDERS Lineup Credit - Brand Opus
COLLIDERS™ desserts come in three indulgent formats:
- TWISTED: A cool and creamy vanilla dessert topped with pieces of your favorite candy, like Reese’s, Kit Kat®, Hershey’s Cookies n’ Creme or Heath.
- CHOPPED: Your favorite flavors, like Reese’s, Hershey’s Chocolate, Hershey’s S’mores or Hershey’s Mint, turned into a cool and creamy dessert and topped with chopped pieces of chocolate.
- LAYERED: Your favorite flavors, like Reese’s, York, Mounds or Rolo® turned into a cool and creamy dessert and topped with a layer of smooth, rich chocolate topping.
With 12 different varieties featuring some of America’s favorite candy brands, there is something for everyone to love.
"Dessert lovers are looking for unique textures and interesting flavors when it comes to indulgent treats, and COLLIDERS™ desserts will bring this type of exciting variety to the refrigerated aisle,” said
COLLIDERS™ desserts will be the star of a new national marketing campaign, “Love it. Spoon it.,” showcasing that when you love something, you just want to spoon it. The story will come to life through TV, social, digital and print.
COLLIDERS™ desserts are available now near the refrigerated pudding section at retailers nationwide. For more information on this new cool and creamy dessert, check out Twitter (@Colliders), Facebook (@CollidersDesserts) or Instagram (@Colliders).
We are driving transformation at