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COLLIDERS™ Desserts Let You Experience Your Favorite Candy Like You Never Have Before

March 9, 2021 at 9:00 AM EST

The new line of refrigerated desserts featuring beloved candies such as Reese’s and Kit Kat® is on shelves now for your spooning pleasure

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Mar. 9, 2021-- Prepare to enjoy your favorite candies in a whole new way: with a spoon. With the launch of the COLLIDERS™ brand, dessert lovers nationwide can do just that. COLLIDERS™ desserts are a new line of refrigerated desserts that feature the nation’s most beloved candy brands like Reese’s and Kit Kat® in a new spoonable style.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210309005089/en/

COLLIDERS Lineup Credit - Brand Opus

COLLIDERS Lineup Credit - Brand Opus

COLLIDERS™ desserts come in three indulgent formats:

  • TWISTED: A cool and creamy vanilla dessert topped with pieces of your favorite candy, like Reese’s, Kit Kat®, Hershey’s Cookies n’ Creme or Heath.
  • CHOPPED: Your favorite flavors, like Reese’s, Hershey’s Chocolate, Hershey’s S’mores or Hershey’s Mint, turned into a cool and creamy dessert and topped with chopped pieces of chocolate.
  • LAYERED: Your favorite flavors, like Reese’s, York, Mounds or Rolo® turned into a cool and creamy dessert and topped with a layer of smooth, rich chocolate topping.

With 12 different varieties featuring some of America’s favorite candy brands, there is something for everyone to love.

"Dessert lovers are looking for unique textures and interesting flavors when it comes to indulgent treats, and COLLIDERS™ desserts will bring this type of exciting variety to the refrigerated aisle,” said Nicole Kulwicki, General Manager for Desserts at Kraft Heinz. “Now dessert lovers nationwide can enjoy their favorite candies such as Reese’s and Kit Kat® in a completely new way.”

COLLIDERS™ desserts will be the star of a new national marketing campaign, “Love it. Spoon it.,” showcasing that when you love something, you just want to spoon it. The story will come to life through TV, social, digital and print.

COLLIDERS™ desserts are available now near the refrigerated pudding section at retailers nationwide. For more information on this new cool and creamy dessert, check out Twitter (@Colliders), Facebook (@CollidersDesserts) or Instagram (@Colliders).

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2020 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.

Lynne Galia
Kraft Heinz
lynne.galia@kraftheinz.com

Rachel Cooper
ICF Next
Rachel.Cooper@icfnext.com

Source: The Kraft Heinz Company

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