Bagel Bites is Back! Beloved Brand Returns to Canadian Grocery Shelves Nationwide

After thousands of fans voiced disappointment following the brand’s exit in 2021, the classic pizza and bagel combo is back on shelves in three delicious varieties

TORONTO--(BUSINESS WIRE)--May 7, 2024-- Back by popular demand, Bagel Bites, the beloved oven-baked snack, announced its return to Canadian shelves. The fan-favourite bite-sized snack is back to offer the same delicious taste, flavour and convenience fans know and love. Returning in three iconic flavors: cheese and pepperoni, three cheese, and cheese, sausage and pepperoni, Bagel Bites can now be found at retailers nationwide.

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Bagel Bites is Back! Beloved Brand Returns to Canadian Grocery Shelves Nationwide (Photo: Business Wire)

Created in the mid-1980’s, Bagel Bites has been a nostalgic favourite and Canadian staple for many generations. Following the brand’s exit in 2021, 81 percent of Bagel Bites shoppers left the category and, as such, the category experienced a 30 percent decline. As the first brand to combine the pizza and the bagel, Bagel Bites is thrilled to bring shoppers back to the category with a quick solution that delivers mouthwatering flavour. With low prep time, each box includes a convenient microwavable crisping tray for ease of serving. Simply pop them in the microwave, oven, or toaster oven—and, as tempting as it is, just remember to let them cool before eating.

“Bagel Bites has incredibly passionate fans and we have been working hard to bring the beloved pizza snack back to Canadian shelves,” said Marie Claire Hurtado, Senior Brand Manager for Bagel Bites. “Positioned as a snack without limits, we will continue to bring our delicious familiar flavors to fans across the country to enjoy. Our re-entrance is only the beginning of what’s to come!”

With the growing popularity of nostalgic eats, Bagel Bites is reclaiming its role as a convenient oven-baked snack-time staple in Canadian households from coast to coast. The brand is re-entering the market with a new logo and packaging and each serving of Bagel Bites has 7 grams of protein, contains 0g trans-fat, and no artificial flavors or high-fructose corn syrup.

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately $27 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of The Kraft Heinz Company across a portfolio of eight consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.

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The Kraft Heinz Company
Kate Mitchell
Kate.mitchell@kraftheinz.com

Zeno Group Canada
Kathleen Bennett
Kathleen.bennett@zenogroup.com

Source: The Kraft Heinz Company