Pedro Navio
Pedro Navio has served as Executive Vice President and President, North America for The Kraft Heinz Company since December 2023. He is responsible for leading operations for the Company's largest zone and in two of its most important markets, the United States and Canada.
Pedro has been with Kraft Heinz since 2017, previously serving as President – Taste, Meals, and Away From Home in North America from March 2022 through December 2023. Before being named to this role, he served as President, Latin America from November 2019 to December 2021. He also served as President, Brazil, from 2017 to November 2019.
Prior to joining Kraft Heinz, Pedro was Global Head of Marketing, Innovation, R&D and New Ventures at BRF S.A. in 2017. Before BRF, he spent more than 15 years at Red Bull GmbH, serving most recently as President Latin America from 2011 to 2016. He served as General Manager Brazil, Argentina, Paraguay, and Uruguay from 2009 to 2011 and in various marketing and brand management positions of increasing responsibility from 2001 to 2009.
Pedro holds a bachelor's degree in marketing from Escola Superior de Propaganda e Marketing (ESPM) in Brazil.