8-K



UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

Form 8-K

CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): November 4, 2015

The Kraft Heinz Company
(Exact name of registrant as specified in its charter)

Commission File Number: 001-37482
Delaware
 
46-2078182
(State or other jurisdiction of incorporation)
 
(IRS Employer Identification No.)

One PPG Place, Pittsburgh, Pennsylvania 15222
(Address of principal executive offices, including zip code)

(412) 456-5700
(Registrant’s telephone number, including area code)

Not Applicable
(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
[ ]
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[ ]
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[ ]
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
[ ]
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))




Item 2.02. Results of Operations and Financial Condition
On July 2, 2015, we merged Kraft Foods Group, Inc. (“Kraft”) with and into a wholly owned subsidiary of H.J. Heinz Holding Corporation (“Heinz”) (the “2015 Merger”). At the closing of the 2015 Merger, Heinz was renamed The Kraft Heinz Company (“Kraft Heinz,” “we,” “us,” and “our”). For informational purposes only, we are furnishing the unaudited pro forma condensed combined financial information (the “financial information”) set forth in Exhibit 99.1 to this Current Report on Form 8-K. The financial information is presented as if the 2015 Merger had been consummated on December 30, 2013, the first business day of our 2014 fiscal year, and combines the historical results of Heinz and Kraft.
The financial information has been prepared based upon currently available information and assumptions deemed appropriate by our management. This financial information is not necessarily indicative of what our results of operations actually would have been had the 2015 Merger been completed as of December 30, 2013. In addition, the financial information is not indicative of future results or current financial conditions and does not reflect any anticipated synergies, operating efficiencies, cost savings or any integration costs that may result from the 2015 Merger. This financial information should be read in conjunction with separate historical financial statements and accompanying notes filed with the Securities and Exchange Commission.
Additionally, this Form 8-K reflects our revised segment structure. Following the 2015 Merger, we revised our segment structure and began to manage and report our operating results through our new reportable segments defined by geographic region: United States, Canada, and Europe. Our remaining businesses are combined and disclosed as “Rest of World”. Rest of World is comprised of three operating segments: Asia Pacific, Latin America, and Russia, India, the Middle East and Africa (“RIMEA”). We began to report on our reorganized segment structure during the third quarter of 2015 and have reflected this structure for all historical periods presented in Exhibit 99.1.

Item 9.01. Financial Statements and Exhibits.
(d) The following exhibit is furnished with this Current Report on Form 8-K.
 
 
 
Exhibit No.
  
Description
99.1
  
Kraft Heinz Unaudited Pro Forma Results by Quarter and Related Non-GAAP Reconciliations




SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 
The Kraft Heinz Company
 
 
 
Date: November 4, 2015
By:
/s/ Paulo Basilio
 
 
Paulo Basilio
 
 
Executive Vice President and
Chief Financial Officer


Exhibit


Exhibit 99.1
Unaudited Condensed Combined Financial Information
The following unaudited pro forma condensed combined financial information (the “financial information”) is presented to illustrate the estimated effects of:
(1) the merger consummated on July 2, 2015 (the “Merger Date”) pursuant to which, through a series of transactions, Kraft Foods Group, Inc. (“Kraft”) merged with and into a wholly owned subsidiary of H.J. Heinz Holding Corporation (“Heinz”) (the “2015 Merger”);
(2) the related equity investments of the Sponsors (as defined below); and
(3) the assumptions and adjustments described in the accompanying notes to the financial information.
At the closing of the 2015 Merger, Heinz was renamed The Kraft Heinz Company (“Kraft Heinz,” “we,” “us,” and “our”).
Before the consummation of the 2015 Merger, Heinz had been controlled by Berkshire Hathaway Inc. (“Berkshire Hathaway”) and 3G Global Food Holdings, L.P. (“3G Capital,” and together with Berkshire Hathaway, the “Sponsors”) following their acquisition of H.J. Heinz Company on June 7, 2013 (the “2013 Merger”). The Sponsors initially owned 850 million shares of common stock in Heinz; Berkshire Hathaway also held a warrant to purchase 46 million additional shares of common stock, which it exercised in June 2015. Prior to, but in connection with, the 2015 Merger, the Sponsors made equity investments whereby they purchased an additional 500 million newly issued shares of Heinz common stock for an aggregate purchase price of approximately $10.0 billion.
Immediately prior to the consummation of the 2015 Merger, each share of Heinz issued and outstanding common stock was reclassified and changed into 0.443332 of a share of Kraft Heinz common stock (the “Conversion”). In the 2015 Merger, all outstanding shares of Kraft common stock (other than deferred shares and restricted shares) were converted into the right to receive, on a one-for-one basis, shares of Kraft Heinz common stock. Upon the completion of the 2015 Merger, the Kraft shareholders of record immediately prior to the closing received a special cash dividend of $16.50 per share.
For additional information on the 2015 Merger, please refer to our Form 10-Q for the quarter ended June 28, 2015 and Kraft Heinz's other filings with the Securities and Exchange Commission (the “SEC”).
The following unaudited pro forma condensed combined statements of income by quarter for 2014 and for the first two quarters of 2015 are based on the historical financial statements of Heinz and Kraft after giving effect to the 2015 Merger, related equity investments, and the assumptions and adjustments described in the accompanying notes to this financial information.
The unaudited pro forma condensed combined statements of income are presented as if the 2015 Merger had been consummated on December 30, 2013, the first business day of our 2014 fiscal year, and combine the historical results of Heinz and Kraft. The unaudited pro forma condensed combined statements of income set forth below primarily give effect to the following assumptions and adjustments:
Application of the acquisition method of accounting;
The issuance of Heinz common stock to the Sponsors in connection with the equity investments;
The Conversion;
The exchange of one share of Kraft Heinz common stock for each share of Kraft common stock; and
Conformance of accounting policies.
The financial information was prepared using the acquisition method of accounting, which requires, among other things, that assets acquired and liabilities assumed in a business combination be recognized at their fair values as of the completion of the acquisition. We utilized estimated fair values at the Merger Date for the preliminary allocation of consideration to the net tangible and intangible assets acquired and liabilities assumed. During the measurement period, we will continue to obtain information to assist in determining the fair value of net assets acquired, which may differ materially from these preliminary estimates.
The historical consolidated financial statements have been adjusted in the accompanying financial information to give effect to unaudited pro forma events that are (1) directly attributable to the transaction, (2) factually supportable, and (3) are expected to have a continuing impact on the results of operations of the combined company.

1



The financial information has been prepared based upon currently available information and assumptions deemed appropriate by our management. This financial information is not necessarily indicative of what our results of operations actually would have been had the 2015 Merger been completed as of December 30, 2013. In addition, the financial information is not indicative of future results or current financial conditions and does not reflect any anticipated synergies, operating efficiencies, cost savings or any integration costs that may result from the 2015 Merger.
The financial information should be read in conjunction with historical financial statements and accompanying notes filed with the SEC. We made certain reclassifications to the historical Kraft and Heinz results to align accounting policies and eliminate intercompany sales in all periods presented. This included the following changes to historical Heinz results to harmonize our accounting and reporting as a combined company:
We made a voluntary change in accounting policy to classify certain warehouse and distribution costs (including shipping and handling costs) associated with the distribution of finished product to our customers as cost of products sold, which were previously recorded in selling, general and administrative expenses (“SG&A”). We made this voluntary change in accounting policy because we believe this presentation is preferable, as the classification in cost of products sold better reflects the cost of producing and distributing products. As required by U.S. GAAP, this change has been retrospectively applied.
We made a voluntary change in accounting policy to classify our trademark and license intangible asset impairments and amortization in SG&A, which were previously recorded in cost of products sold. We made this voluntary change in accounting policy because we believe this presentation is preferable, as removing these expenses from cost of products sold better aligns cost of products sold with costs directly associated with generating revenue. As required by U.S. GAAP, this change has been retrospectively applied.
We determined that we had previously misclassified customer related intangible asset amortization. Such costs were previously included in cost of products sold but should have been included in SG&A. We have revised the classification to report these expenses in SG&A in all periods presented.
We reclassified expenses related to the 2015 Merger into SG&A. Previously, we recorded these expenses as 2015 Merger related costs in our condensed consolidated statements of income.
We combined interest income and other expense, net.


2



The Kraft Heinz Company
Summary of Pro Forma Condensed Combined Statements of Income
(in millions, except per share data)
(Unaudited)
 
For the Three Months Ended
 
For the Year Ended
 
For the Three Months Ended
 
For the Six Months Ended
 
March 30, 2014
 
June 29, 2014
 
September 28, 2014
 
December 28, 2014
 
December 28, 2014
 
March 29, 2015
 
June 28, 2015
 
June 28, 2015
Net sales
$
7,160

 
$
7,473

 
$
6,993

 
$
7,496

 
$
29,122

 
$
6,830

 
$
7,130

 
$
13,960

Cost of products sold
4,816

 
5,153

 
4,893

 
5,284

 
20,146

 
4,556

 
4,709

 
9,265

Gross profit
2,344

 
2,320

 
2,100

 
2,212

 
8,976

 
2,274

 
2,421

 
4,695

Selling, general and administrative expenses
1,130

 
1,170

 
1,002

 
1,291

 
4,593

 
992

 
1,107

 
2,099

Operating income
1,214

 
1,150

 
1,098

 
921

 
4,383

 
1,282

 
1,314

 
2,596

Interest expense
275

 
276

 
274

 
288

 
1,113

 
305

 
497

 
802

Other expense/(income), net
5

 
41

 
20

 
(9
)
 
57

 
(56
)
 
246

 
190

Income before income taxes
934

 
833

 
804

 
642

 
3,213

 
1,033

 
571

 
1,604

Provision for income taxes
286

 
263

 
194

 
137

 
880

 
292

 
201

 
493

Net income
648

 
570

 
610

 
505

 
2,333

 
741

 
370

 
1,111

Net income attributable to noncontrolling interest
3

 
8

 
2

 
2

 
15

 
3

 
4

 
7

Net income attributable to Kraft Heinz
645

 
562

 
608

 
503

 
2,318

 
738

 
366

 
1,104

Preferred dividend
180

 
180

 
180

 
180

 
720

 
180

 
180

 
360

Net income attributable to common shareholders
$
465

 
$
382

 
$
428

 
$
323

 
$
1,598

 
$
558

 
$
186

 
$
744

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Basic common shares outstanding
1,192

 
1,192

 
1,192

 
1,192

 
1,192

 
1,187

 
1,194

 
1,190

Diluted common shares outstanding
1,222

 
1,222

 
1,222

 
1,222

 
1,222

 
1,218

 
1,224

 
1,221

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Per share data applicable to common shareholders:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Basic earnings per share
$
0.39

 
$
0.32

 
$
0.36

 
$
0.27

 
$
1.34

 
$
0.47

 
$
0.16

 
$
0.63

Diluted earnings per share
$
0.38

 
$
0.31

 
$
0.35

 
$
0.26

 
$
1.31

 
$
0.46

 
$
0.15

 
$
0.61


Refer to subsequent tables for reconciliations from historical consolidated financial statements to unaudited pro forma condensed combined financial information.

3



The Kraft Heinz Company
Pro Forma Condensed Combined Statement of Income
For the Three Months Ended March 30, 2014
(in millions, except per share data)
(Unaudited)
 
Historical Heinz
 
Historical Kraft
 
Pro Forma Adjustments1
 
Pro Forma
Net sales
$
2,800

 
$
4,360

 
$

 
$
7,160

Cost of products sold
1,988

 
2,766

 
62

 
4,816

Gross profit
812

 
1,594

 
(62
)
 
2,344

Selling, general and administrative expenses
379

 
690

 
61

 
1,130

Operating income
433

 
904

 
(123
)
 
1,214

Interest expense
169

 
126

 
(20
)
 
275

Other expense/(income), net
15

 
(10
)
 

 
5

Income before income taxes
249

 
788

 
(103
)
 
934

Provision for income taxes
51

 
275

 
(40
)
 
286

Net income
198

 
513

 
(63
)
 
648

Net income attributable to noncontrolling interest
3

 

 

 
3

Net income attributable to Kraft Heinz
195

 
513

 
(63
)
 
645

Preferred dividend
180

 

 

 
180

Net income attributable to common shareholders
$
15

 
$
513

 
$
(63
)
 
$
465

 
 
 
 
 
 
 
 
Basic common shares outstanding
 
 
 
 
 
 
1,192

Diluted common shares outstanding
 
 
 
 
 
 
1,222

 
 
 
 
 
 
 
 
Per share data applicable to common shareholders:
 
 
 
 
 
 
 
Basic earnings per share
 
 
 
 
 
 
$
0.39

Diluted earnings per share
 
 
 
 
 
 
$
0.38


1 Refer to Summary of Pro Forma Adjustments at the end of this section for detail of the pro forma adjustments and related notes.

4



The Kraft Heinz Company
Pro Forma Condensed Combined Statement of Income
For the Three Months Ended June 29, 2014
(in millions, except per share data)
(Unaudited)
 
Historical Heinz
 
Historical Kraft
 
Pro Forma Adjustments1
 
Pro Forma
Net sales
$
2,729

 
$
4,744

 
$

 
$
7,473

Cost of products sold
1,926

 
3,196

 
31

 
5,153

Gross profit
803

 
1,548

 
(31
)
 
2,320

Selling, general and administrative expenses
429

 
675

 
66

 
1,170

Operating income
374

 
873

 
(97
)
 
1,150

Interest expense
168

 
128

 
(20
)
 
276

Other expense, net
37

 
4

 

 
41

Income before income taxes
169

 
741

 
(77
)
 
833

Provision for income taxes
34

 
259

 
(30
)
 
263

Net income
135

 
482

 
(47
)
 
570

Net income attributable to noncontrolling interest
8

 

 

 
8

Net income attributable to Kraft Heinz
127

 
482

 
(47
)
 
562

Preferred dividend
180

 

 

 
180

Net (loss)/income attributable to common shareholders
$
(53
)
 
$
482

 
$
(47
)
 
$
382

 
 
 
 
 
 
 
 
Basic common shares outstanding
 
 
 
 
 
 
1,192

Diluted common shares outstanding
 
 
 
 
 
 
1,222

 
 
 
 
 
 
 
 
Per share data applicable to common shareholders:
 
 
 
 
 
 
 
Basic earnings per share
 
 
 
 
 
 
$
0.32

Diluted earnings per share
 
 
 
 
 
 
$
0.31


1 Refer to Summary of Pro Forma Adjustments at the end of this section for detail of the pro forma adjustments and related notes.


5



The Kraft Heinz Company
Pro Forma Condensed Combined Statement of Income
For the Three Months Ended September 28, 2014
(in millions, except per share data)
(Unaudited)
 
Historical Heinz
 
Historical Kraft
 
Pro Forma Adjustments1
 
Pro Forma
Net sales
$
2,594

 
$
4,399

 
$

 
$
6,993

Cost of products sold
1,827

 
3,078

 
(12
)
 
4,893

Gross profit
767

 
1,321

 
12

 
2,100

Selling, general and administrative expenses
358

 
595

 
49

 
1,002

Operating income
409

 
726

 
(37
)
 
1,098

Interest expense
167

 
127

 
(20
)
 
274

Other expense/(income), net
28

 
(8
)
 

 
20

Income before income taxes
214

 
607

 
(17
)
 
804

Provision for income taxes
40

 
161

 
(7
)
 
194

Net income
174

 
446

 
(10
)
 
610

Net income attributable to noncontrolling interest
2

 

 

 
2

Net income attributable to Kraft Heinz
172

 
446

 
(10
)
 
608

Preferred dividend
180

 

 

 
180

Net (loss)/income attributable to common shareholders
$
(8
)
 
$
446

 
$
(10
)
 
$
428

 
 
 
 
 
 
 
 
Basic common shares outstanding
 
 
 
 
 
 
1,192

Diluted common shares outstanding
 
 
 
 
 
 
1,222

 
 
 
 
 
 
 
 
Per share data applicable to common shareholders:
 
 
 
 
 
 
 
Basic earnings per share
 
 
 
 
 
 
$
0.36

Diluted earnings per share
 
 
 
 
 
 
$
0.35


1 Refer to Summary of Pro Forma Adjustments at the end of this section for detail of the pro forma adjustments and related notes.


6



The Kraft Heinz Company
Pro Forma Condensed Combined Statement of Income
For the Three Months Ended December 28, 2014
(in millions, except per share data)
(Unaudited)
 
Historical Heinz
 
Historical Kraft
 
Pro Forma Adjustments1
 
Pro Forma
Net sales
$
2,799

 
$
4,697

 
$

 
$
7,496

Cost of products sold
1,904

 
4,208

 
(828
)
 
5,284

Gross profit
895

 
489

 
828

 
2,212

Selling, general and administrative expenses
543

 
1,102

 
(354
)
 
1,291

Operating income/(loss)
352

 
(613
)
 
1,182

 
921

Interest expense
182

 
126

 
(20
)
 
288

Other expense/(income), net
(1
)
 
(8
)
 

 
(9
)
Income before income taxes
171

 
(731
)
 
1,202

 
642

Provision for/(benefit from) income taxes
6

 
(332
)
 
463

 
137

Net income/(loss)
165

 
(399
)
 
739

 
505

Net income attributable to noncontrolling interest
2

 

 

 
2

Net income/(loss) attributable to Kraft Heinz
163

 
(399
)
 
739

 
503

Preferred dividend
180

 

 

 
180

Net (loss)/income attributable to common shareholders
$
(17
)
 
$
(399
)
 
$
739

 
$
323

 
 
 
 
 
 
 
 
Basic common shares outstanding
 
 
 
 
 
 
1,192

Diluted common shares outstanding
 
 
 
 
 
 
1,222

 
 
 
 
 
 
 
 
Per share data applicable to common shareholders:
 
 
 
 
 
 
 
Basic earnings per share
 
 
 
 
 
 
$
0.27

Diluted earnings per share
 
 
 
 
 
 
$
0.26


1 Refer to Summary of Pro Forma Adjustments at the end of this section for detail of the pro forma adjustments and related notes.


7



The Kraft Heinz Company
Pro Forma Condensed Combined Statement of Income
For the Three Months Ended March 29, 2015
(in millions, except per share data)
(Unaudited)
 
Historical Heinz
 
Historical Kraft
 
Pro Forma Adjustments1
 
Pro Forma
Net sales
$
2,478

 
$
4,352

 
$

 
$
6,830

Cost of products sold
1,631

 
2,989

 
(64
)
 
4,556

Gross profit
847

 
1,363

 
64

 
2,274

Selling, general and administrative expenses
338

 
622

 
32

 
992

Operating income
509

 
741

 
32

 
1,282

Interest expense
201

 
124

 
(20
)
 
305

Other income, net
(39
)
 
(17
)
 

 
(56
)
Income before income taxes
347

 
634

 
52

 
1,033

Provision for income taxes
68

 
204

 
20

 
292

Net income
279

 
430

 
32

 
741

Net income attributable to noncontrolling interest
3

 

 

 
3

Net income attributable to Kraft Heinz
276

 
430

 
32

 
738

Preferred dividend
180

 

 

 
180

Net income attributable to common shareholders
$
96

 
$
430

 
$
32

 
$
558

 
 
 
 
 
 
 
 
Basic common shares outstanding
 
 
 
 
 
 
1,187

Diluted common shares outstanding
 
 
 
 
 
 
1,218

 
 
 
 
 
 
 
 
Per share data applicable to common shareholders:
 
 
 
 
 
 
 
Basic earnings per share
 
 
 
 
 
 
$
0.47

Diluted earnings per share
 
 
 
 
 
 
$
0.46


1 Refer to Summary of Pro Forma Adjustments at the end of this section for detail of the pro forma adjustments and related notes.


8



The Kraft Heinz Company
Pro Forma Condensed Combined Statement of Income
For the Three Months Ended June 28, 2015
(in millions, except per share data)
(Unaudited)
 
Historical Heinz
 
Historical Kraft
 
Pro Forma Adjustments1
 
Pro Forma
Net sales
$
2,616

 
$
4,514

 
$

 
$
7,130

Cost of products sold
1,734

 
2,945

 
30

 
4,709

Gross profit
882

 
1,569

 
(30
)
 
2,421

Selling, general and administrative expenses
438

 
646

 
23

 
1,107

Operating income
444

 
923

 
(53
)
 
1,314

Interest expense
394

 
123

 
(20
)
 
497

Other expense, net
245

 
1

 

 
246

(Loss)/income before income taxes
(195
)
 
799

 
(33
)
 
571

(Benefit from)/provision for income taxes
(35
)
 
248

 
(12
)
 
201

Net (loss)/income
(160
)
 
551

 
(21
)
 
370

Net income attributable to noncontrolling interest
4

 

 

 
4

Net (loss)/income attributable to Kraft Heinz
(164
)
 
551

 
(21
)
 
366

Preferred dividend
180

 

 

 
180

Net (loss)/income attributable to common shareholders
$
(344
)
 
$
551

 
$
(21
)
 
$
186

 
 
 
 
 
 
 
 
Basic common shares outstanding
 
 
 
 
 
 
1,194

Diluted common shares outstanding
 
 
 
 
 
 
1,224

 
 
 
 
 
 
 
 
Per share data applicable to common shareholders:
 
 
 
 
 
 
 
Basic earnings per share
 
 
 
 
 
 
$
0.16

Diluted earnings per share
 
 
 
 
 
 
$
0.15


1 Refer to Summary of Pro Forma Adjustments at the end of this section for detail of the pro forma adjustments and related notes.


9



The Kraft Heinz Company
Summary of Pro Forma Adjustments
(in millions)
(Unaudited)
 
For the Three Months Ended
 
March 30, 2014
 
June 29, 2014
 
September 28, 2014
 
December 28, 2014
 
March 29, 2015
 
June 28, 2015
Impact to cost of products sold:
 
 
 
 
 
 
 
 
 
 
 
Postemployment benefit costs (a)
$
62

 
$
31

 
$
(12
)
 
$
(828
)
 
$
(64
)
 
$
30

Impact to cost of products sold
$
62

 
$
31

 
$
(12
)
 
$
(828
)
 
$
(64
)
 
$
30

 
 
 
 
 
 
 
 
 
 
 
 
Impact to selling, general and administrative expenses:
 
 
 
 
 
 
 
 
 
 
 
Depreciation and amortization (b)
$
42

 
$
42

 
$
42

 
$
42

 
$
42

 
$
42

Compensation expense (c)
18

 
16

 
15

 
19

 
13

 
18

Postemployment benefit costs (a)
1

 
8

 
(8
)
 
(415
)
 
1

 
10

Deal costs (d)

 

 

 

 
(24
)
 
(47
)
Impact to selling, general and administrative expenses
$
61

 
$
66

 
$
49

 
$
(354
)
 
$
32

 
$
23

 
 
 
 
 
 
 
 
 
 
 
 
Impact to interest expense:
 
 
 
 
 
 
 
 
 
 
 
Interest expense (e)
$
(20
)
 
$
(20
)
 
$
(20
)
 
$
(20
)
 
$
(20
)
 
$
(20
)
Impact to interest expense
$
(20
)
 
$
(20
)
 
$
(20
)
 
$
(20
)
 
$
(20
)
 
$
(20
)

Pro forma adjustments included in the unaudited pro forma condensed combined statements of income are as follows:
(a)
Represents the change to align Kraft's accounting policy to our accounting policy for postemployment benefit plans. Kraft historically elected a mark-to-market accounting policy and recognized net actuarial gains or losses and changes in the fair value of plan assets immediately in earnings upon remeasurement. Our policy is to initially record such items in other comprehensive income/(loss). Also represents the elimination of Kraft’s historical amortization of postemployment benefit plan prior service credits.
(b)
Represents incremental amortization resulting from the fair value adjustment of Kraft’s definite-lived intangible assets in connection with the 2015 Merger. The net change in depreciation expense resulting from the fair value adjustment of property, plant, and equipment was insignificant.
(c)
Represents the incremental compensation expense due to the fair value remeasurement of certain of Kraft’s equity awards in connection with the 2015 Merger.
(d)
Represents the elimination of nonrecurring deal costs incurred in connection with the 2015 Merger.
(e)
Represents the incremental change in interest expense resulting from the fair value adjustment of Kraft’s long-term debt in connection with the 2015 Merger, including the elimination of the historical amortization of deferred financing fees and amortization of original issuance discount.
We calculated the income tax effect of the pro forma adjustments using a 38.5% weighted average statutory tax rate for all periods presented.
Additionally, we calculated the unaudited pro forma weighted average number of basic shares outstanding by adding Heinz’s historical weighted average number of basic shares outstanding, the 500 million shares issued to the Sponsors in connection with the equity investments (after giving effect to the Conversion), and the historical weighted average number of basic shares of Kraft, which were converted on a 1:1 basis into shares of Kraft Heinz.
We calculated the unaudited pro forma weighted average number of diluted shares outstanding by adding the effect of dilutive securities to the unaudited pro forma weighted average number of basic shares outstanding.


10



Non-GAAP Financial Measures
To supplement the financial information, we have presented Pro Forma Organic Net Sales, Adjusted Pro Forma EBITDA and Adjusted Pro Forma EPS, which are considered non-GAAP financial measures. The non-GAAP financial measures provided should be viewed in addition to, and not as an alternative for, the financial measures prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) that we provide.
The non-GAAP financial measures presented may differ from similarly titled non-GAAP financial measures presented by other companies, and other companies may not define these non-GAAP financial measures in the same way. Pro Forma Organic Net Sales, Adjusted Pro Forma EBITDA and Adjusted Pro Forma EPS are not substitutes for their comparable U.S. GAAP financial measures, such as net sales, operating income, earnings per common share (“EPS”), or other measures prescribed by U.S. GAAP, and there are limitations to using non-GAAP financial measures.
We define Pro Forma Organic Net Sales as pro forma net sales excluding the impact of acquisitions, currency, and divestitures. We calculate the impact of currency on net sales by holding exchange rates constant at the previous year's exchange rate, with the exception of Venezuela following our June 28, 2015 currency devaluation, for which we calculate the previous year's results using the current year's exchange rate. Management believes that presenting Pro Forma Organic Net Sales is useful to investors because it (i) provides investors with meaningful supplemental information regarding financial performance by excluding certain items, (ii) permits investors to view performance using the same tools that management uses to budget, make operating and strategic decisions, and evaluate historical performance, and (iii) otherwise provides supplemental information that may be useful to investors in evaluating our results.
Adjusted Pro Forma EBITDA is defined as pro forma net income/(loss) from continuing operations before interest expense, other expense, net, provision for/(benefit from) income taxes, depreciation and amortization; excluding the impacts of integration and restructuring expenses, merger costs, unrealized gains/(losses) on commodity hedges, equity award compensation expense, impairment losses, gains/(losses) on the sale of a business, and nonmonetary currency devaluation. Adjusted Pro Forma EBITDA is a tool intended to assist management in comparing our performance on a consistent basis for purposes of business decision making by removing the impact of certain items that management believes do not directly reflect our core operations. The definition of Adjusted Pro Forma EBITDA may not be comparable to similarly titled measures used by other companies.
We define Adjusted Pro Forma EPS as pro forma diluted EPS excluding the impacts of integration and restructuring expenses, merger costs, unrealized gains/(losses) on commodity hedges, impairment losses, gains/(losses) on the sale of a business, and nonmonetary currency devaluation. Management uses Adjusted Pro Forma EPS to assess operating performance on a consistent basis.
See the attached schedules for supplemental financial data, which includes the financial information, and corresponding reconciliations of Pro Forma Organic Net Sales, Adjusted Pro Forma EBITDA and Adjusted Pro Forma EPS for the relevant periods.

11



The Kraft Heinz Company
Pro Forma Organic Net Sales
(in millions)
(Unaudited)
Reconciliation of Pro Forma Net Sales to Pro Forma Organic Net Sales
 
For the Three Months Ended
 
For the Year Ended
 
For the Three Months Ended
 
For the Six Months Ended
 
March 30, 2014
 
June 29, 2014
 
September 28, 2014
 
December 28, 2014
 
December 28, 2014
 
March 29, 2015
 
June 28, 2015
 
June 28, 2015
Pro forma net sales
$
7,160

 
$
7,473

 
$
6,993

 
$
7,496

 
$
29,122

 
$
6,830

 
$
7,130

 
$
13,960

Impact of currency

 

 
(134
)
 
(140
)
 
(274
)
 
243

 
326

 
569

Impact of divestitures
(30
)
 
(28
)
 
(26
)
 
(39
)
 
(123
)
 
(29
)
 
(15
)
 
(44
)
Pro Forma Organic Net Sales
$
7,130

 
$
7,445

 
$
6,833

 
$
7,317

 
$
28,725

 
$
7,044

 
$
7,441

 
$
14,485

Pro Forma Net Sales by Reportable Segment
 
For the Three Months Ended
 
For the Year Ended
 
For the Three Months Ended
 
For the Six Months Ended
 
March 30, 2014
 
June 29, 2014
 
September 28, 2014
 
December 28, 2014
 
December 28, 2014
 
March 29, 2015
 
June 28, 2015
 
June 28, 2015
United States
$
4,894

 
$
4,953

 
$
4,716

 
$
5,072

 
$
19,635

 
$
4,790

 
$
4,871

 
$
9,661

Canada
636

 
757

 
665

 
753

 
2,811

 
551

 
664

 
1,215

Europe
763

 
766

 
696

 
748

 
2,973

 
626

 
620

 
1,246

Rest of World
867

 
997

 
916

 
923

 
3,703

 
863

 
975

 
1,838

Pro forma net sales
$
7,160

 
$
7,473

 
$
6,993

 
$
7,496

 
$
29,122

 
$
6,830

 
$
7,130

 
$
13,960

Pro Forma Organic Net Sales by Reportable Segment
 
For the Three Months Ended
 
For the Year Ended
 
For the Three Months Ended
 
For the Six Months Ended
 
March 30, 2014
 
June 29, 2014
 
September 28, 2014
 
December 28, 2014
 
December 28, 2014
 
March 29, 2015
 
June 28, 2015
 
June 28, 2015
United States
$
4,894

 
$
4,953

 
$
4,716

 
$
5,072

 
$
19,635

 
$
4,790

 
$
4,871

 
$
9,661

Canada
636

 
757

 
665

 
753

 
2,811

 
614

 
752

 
1,366

Europe
733

 
738

 
670

 
709

 
2,850

 
690

 
718

 
1,408

Rest of World
867

 
997

 
782

 
783

 
3,429

 
950

 
1,100

 
2,050

Pro Forma Organic Net Sales
$
7,130

 
$
7,445

 
$
6,833

 
$
7,317

 
$
28,725

 
$
7,044

 
$
7,441

 
$
14,485


12



The Kraft Heinz Company
Reconciliation of Pro Forma Net Sales to Pro Forma Organic Net Sales
For the Three Months Ended March 29, 2015 and March 30, 2014
(dollars in millions)
(Unaudited)
 
Pro Forma Net Sales
 
Impact of Currency
 
Impact of Divestitures
 
Pro Forma Organic Net Sales
 
Price
 
Volume/Mix
March 29, 2015
 
 
 
 
 
 
 
 
 
 
 
United States
$4,790

 
$

 
$

 
$4,790

 
 
 
 
Canada
551

 
63

 

 
614

 
 
 
 
Europe
626

 
93

 
(29
)
 
690

 
 
 
 
Rest of World
863

 
87

 

 
950

 
 
 
 
 
$6,830

 
$
243

 
$
(29
)
 
$7,044

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
March 30, 2014
 
 
 
 
 
 
 
 
 
 
 
United States
$4,894

 
$

 
$

 
$4,894

 
 
 
 
Canada
636

 

 

 
636

 
 
 
 
Europe
763

 

 
(30
)
 
733

 
 
 
 
Rest of World
867

 

 

 
867

 
 
 
 
 
$7,160

 
$

 
$
(30
)
 
$7,130

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Year-over-year growth rates
 
 
 
 
 
 
 
 
United States
(2.1
)%
 
   0.0 pp

 
   0.0 pp

 
(2.1
)%
 
 1.5 pp
 
   (3.6) pp
Canada
(13.3
)%
 
   9.9 pp

 
   0.0 pp

 
(3.4
)%
 
 5.1 pp
 
   (8.5) pp
Europe
(18.0
)%
 
   12.8 pp

 
   (0.7) pp

 
(5.9
)%
 
 0.6 pp
 
   (6.5) pp
Rest of World
(0.7
)%
 
   10.0 pp

 
   0.0 pp

 
9.3
 %
 
 9.2 pp
 
 0.1 pp
 
(4.6
)%
 
   3.4 pp

 
   0.0 pp

 
(1.2
)%
 
 2.6 pp
 
   (3.8) pp

13



The Kraft Heinz Company
Reconciliation of Pro Forma Net Sales to Pro Forma Organic Net Sales
For the Three Months Ended June 28, 2015 and June 29, 2014
(dollars in millions)
(Unaudited)
 
Pro Forma Net Sales
 
Impact of Currency
 
Impact of Divestitures
 
Pro Forma Organic Net Sales
 
Price
 
Volume/Mix
June 28, 2015
 
 
 
 
 
 
 
 
 
 
 
United States
$4,871

 
$

 
$

 
$4,871

 
 
 
 
Canada
664

 
88

 

 
752

 
 
 
 
Europe
620

 
113

 
(15
)
 
718

 
 
 
 
Rest of World
975

 
125

 

 
1,100

 
 
 
 
 
$7,130

 
$
326

 
$
(15
)
 
$7,441

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
June 29, 2014
 
 
 
 
 
 
 
 
 
 
 
United States
$4,953

 
$

 
$

 
$4,953

 
 
 
 
Canada
757

 

 

 
757

 
 
 
 
Europe
766

 

 
(28
)
 
738

 
 
 
 
Rest of World
997

 

 

 
997

 
 
 
 
 
$7,473

 
$

 
$
(28
)
 
$7,445

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Year-over-year growth rates
 
 
 
 
 
 
 
 
United States
(1.7
)%
 
   0.0 pp

 
   0.0 pp

 
(1.7
)%
 
 (0.2) pp
 
   (1.5) pp
Canada
(12.3
)%
 
   11.6 pp

 
   0.0 pp

 
(0.7
)%
 
 (0.7) pp
 
   0.0 pp
Europe
(19.1
)%
 
   15.4 pp

 
   1.1 pp

 
(2.6
)%
 
 1.4 pp
 
   (4.0) pp
Rest of World
(2.2
)%
 
   12.6 pp

 
   0.0 pp

 
10.4
 %
 
 9.0 pp
 
 1.4 pp
 
(4.6
)%
 
   4.4 pp

 
   0.2 pp

 
0.0%

 
 1.1 pp
 
   (1.1) pp

14



The Kraft Heinz Company
Reconciliation of Pro Forma Operating Income to Adjusted Pro Forma EBITDA
(in millions)
(Unaudited)
 
For the Three Months Ended
 
For the Year Ended
 
For the Three Months Ended
 
For the Six Months Ended
 
March 30, 2014
 
June 29, 2014
 
September 28, 2014
 
December 28, 2014
 
December 28, 2014
 
March 29, 2015
 
June 28, 2015
 
June 28, 2015
Pro forma operating income
$
1,214

 
$
1,150

 
$
1,098

 
$
921

 
$
4,383

 
$
1,282

 
$
1,314

 
$
2,596

Depreciation and amortization (excluding integration and restructuring expenses)
241

 
231

 
222

 
230

 
924

 
216

 
210

 
426

Integration and restructuring expenses
163

 
176

 
163

 
241

 
743

 
81

 
118

 
199

Merger costs
18

 
16

 
15

 
19

 
68

 
13

 
41

 
54

Unrealized (gains)/losses on commodity hedges
(42
)
 
19

 
10

 
92

 
79

 
(2
)
 
(21
)
 
(23
)
Impairment losses

 
62

 

 
159

 
221

 

 
58

 
58

Gain on sale of business

 

 

 

 

 

 
(21
)
 
(21
)
Nonmonetary currency devaluation

 

 

 

 

 

 
49

 
49

Equity award compensation expense
32

 
22

 
26

 
28

 
108

 
19

 
25

 
44

Adjusted Pro Forma EBITDA
$
1,626

 
$
1,676

 
$
1,534

 
$
1,690

 
$
6,526

 
$
1,609

 
$
1,773

 
$
3,382

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Segment Adjusted EBITDA1:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
United States
$
1,196

 
$
1,119

 
$
1,046

 
$
1,138

 
$
4,499

 
$
1,145

 
$
1,231

 
$
2,376

Canada
124

 
173

 
138

 
180

 
615

 
113

 
151

 
264

Europe
217

 
236

 
205

 
240

 
898

 
214

 
225

 
439

Rest of World
133

 
183

 
177

 
196

 
689

 
168

 
205

 
373

General corporate expenses
(44
)
 
(35
)
 
(32
)
 
(64
)
 
(175
)
 
(31
)
 
(39
)
 
(70
)
Adjusted Pro Forma EBITDA
$
1,626

 
$
1,676

 
$
1,534

 
$
1,690

 
$
6,526

 
$
1,609

 
$
1,773

 
$
3,382


1Management evaluates segment performance based on several factors including net sales and segment adjusted earnings before interest, tax, depreciation and amortization (“Segment Adjusted EBITDA”). Management uses Segment Adjusted EBITDA to evaluate segment performance and allocate resources. Segment Adjusted EBITDA assists management in comparing our performance on a consistent basis for purposes of business decision-making by removing the impact of certain items that management believes do not directly reflect our core operations. Segment Adjusted EBITDA excludes the impacts of depreciation and amortization, equity award compensation expense, integration and restructuring expenses, merger costs, unrealized gains and losses on commodity hedges (the unrealized gains and losses are recorded in Corporate until realized; once realized, the gains and losses are recorded in the applicable segment operating results), impairment losses, gain/loss associated with the sale of a business, nonmonetary currency devaluation, and certain general corporate expenses. Segment Adjusted EBITDA includes the operating results of acquired companies on a pro forma basis as if the acquisition had occurred on the first day of the earliest period presented.

15



The Kraft Heinz Company
Reconciliation of Pro Forma Diluted EPS to Adjusted Pro Forma EPS
(Unaudited)
 
For the Three Months Ended
 
For the Year Ended
 
For the Three Months Ended
 
For the Six Months Ended
 
March 30, 2014
 
June 29, 2014
 
September 28, 2014
 
December 28, 2014
 
December 28, 2014
 
March 29, 2015
 
June 28, 2015
 
June 28, 2015
Pro forma diluted EPS
$
0.38

 
$
0.31

 
$
0.35

 
$
0.26

 
$
1.31

 
$
0.46

 
$
0.15

 
$
0.61

Integration and restructuring expenses
0.11

 
0.13

 
0.09

 
0.10

 
0.43

 
0.05

 
0.07

 
0.12

Merger costs
0.01

 
0.01

 
0.01

 
0.01

 
0.04

 
0.02

 
0.15

 
0.17

Unrealized (gains)/losses on commodity hedges
(0.02
)
 
0.01

 
0.01

 
0.05

 
0.05

 

 
(0.01
)
 
(0.01
)
Impairment losses

 
0.03

 

 
0.08

 
0.11

 

 
0.03

 
0.03

Gain on sale of business

 

 

 

 

 

 
(0.01
)
 
(0.01
)
Nonmonetary currency devaluation

 

 

 

 

 

 
0.23

 
0.23

Adjusted Pro Forma EPS
$
0.48

 
$
0.49

 
$
0.46

 
$
0.50

 
$
1.94

 
$
0.53

 
$
0.61

 
$
1.14




16