Trace the Journey of Your Coffee from Crop to Cup with Ethical Bean
The brand’s seven roasts of fairtrade and organic coffee are now available nationwide and online
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Ethical Bean rainbow of roasts (Photo: Business Wire)
First brewed in
Every Bag of Beans Has a Story
Great coffee should not translate to complicated or elite. From crop to cup, Ethical Bean allows consumers to trace the journey of their beans with a unique QR code on the back of each bag. With a quick point of a smartphone camera, coffee lovers will learn which fairtrade co-ops their coffee is from, when it was roasted, for how long, at what temperature, and how the coffee scores on sweetness, body, acidity and more.
“Being transparent about every coffee's journey is a unique part of our process, and we want to share our passion for detail and quality with those who care just as much about their morning cup of coffee as we do,” said
just. better.®
Delivering the most ethical coffee involves doing things the right way – not the easiest way – to give coffee drinkers a responsible cup every time. Ethical Bean goes above and beyond to source, roast, and sell the freshest and highest quality coffee beans. We’re confident when you take your first sip of our rainbow of seven roasts, you will see what we mean by just. better.®
"We strive to buy green coffees that score at an 83+ point level; deceptively difficult,” notes
Ethical At All Costs
Beyond our ethical processes for sourcing and packing our coffee from crop to cup, the Ethical Bean team is deeply involved in the communities of our farmers. Since 2004, Ethical Bean has provided more than
Ethical Bean is now available in select grocery stores nationwide and online at Walmart and Amazon for SRP
Just getting started in your journey to brewing a better cup? View our expert tips and tricks for how to make the best coffee at home. And to follow our ethical journey and learn more about our products, visit ethicalbean.com.
ABOUT ETHICAL BEAN
Ethical Bean Coffee is a leading roaster of 100% Fairtrade Certified Organic coffee. Co-founders
Category: Brand
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Lynne.Galia@kraftheinz.com
Diana.Greis@icfnext.com
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