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Trace the Journey of Your Coffee from Crop to Cup with Ethical Bean

September 1, 2020 at 9:42 AM EDT

The brand’s seven roasts of fairtrade and organic coffee are now available nationwide and online

VANCOUVER, British Columbia--(BUSINESS WIRE)--Sep. 1, 2020-- Ethical Bean, a leading roaster of 100% fairtrade and USDA certified organic coffee, is now widely available in the United States.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200901005732/en/

Ethical Bean rainbow of roasts (Photo: Business Wire)

Ethical Bean rainbow of roasts (Photo: Business Wire)

First brewed in Canada in 2003, Ethical Bean is driven by the belief that the fairtrade model doesn’t have to live on the fringe. Using only fairtrade certified and organic beans, the brand does its best to live up to the ‘ethical’ in its name. This is part of what makes Ethical Bean just. better.®

Every Bag of Beans Has a Story

Great coffee should not translate to complicated or elite. From crop to cup, Ethical Bean allows consumers to trace the journey of their beans with a unique QR code on the back of each bag. With a quick point of a smartphone camera, coffee lovers will learn which fairtrade co-ops their coffee is from, when it was roasted, for how long, at what temperature, and how the coffee scores on sweetness, body, acidity and more.

“Being transparent about every coffee's journey is a unique part of our process, and we want to share our passion for detail and quality with those who care just as much about their morning cup of coffee as we do,” said Viren Malik, COO, Ethical Bean Coffee. “We’re proud to introduce the Ethical Bean brand on a national scale in the U.S. to show coffee lovers how our coffee really is just better.”

just. better.®

Delivering the most ethical coffee involves doing things the right way – not the easiest way – to give coffee drinkers a responsible cup every time. Ethical Bean goes above and beyond to source, roast, and sell the freshest and highest quality coffee beans. We’re confident when you take your first sip of our rainbow of seven roasts, you will see what we mean by just. better.®

"We strive to buy green coffees that score at an 83+ point level; deceptively difficult,” notes Aaron De Lazzer, Director of Coffee, Ethical Bean and Canada’s first Certified Q Grader. “Uniquely, I grade, taste and approve every lot we roast. We’re looking for consistently delicious coffees, with a little something extra. I hope you can taste the plus.”

Ethical At All Costs

Beyond our ethical processes for sourcing and packing our coffee from crop to cup, the Ethical Bean team is deeply involved in the communities of our farmers. Since 2004, Ethical Bean has provided more than $150,000 to Child Aid’s FUNDIT program, which provides children in Guatemala with the finances they need for school registration, school supplies, uniforms, and more. In 2010, the program was renamed the Ethical Bean Scholarship Fund. Ethical Bean also donates $10,000 annually to Guatemala-based Project Somos, an organization dedicated to helping at-risk children and their mothers escape the poverty cycle through education and a healthy food supply. More details on Ethical Bean’s community work can be found here.

Ethical Bean is now available in select grocery stores nationwide and online at Walmart and Amazon for SRP $9.99 per 8-ounce ground bag and SRP $11.99 per 12-ounce whole bean bag.

Just getting started in your journey to brewing a better cup? View our expert tips and tricks for how to make the best coffee at home. And to follow our ethical journey and learn more about our products, visit ethicalbean.com.

ABOUT ETHICAL BEAN

Ethical Bean Coffee is a leading roaster of 100% Fairtrade Certified Organic coffee. Co-founders Lloyd Bernhardt and Kim Schachte, both committed to social responsibility and environmental accountability, started the company after a journey to Guatemala in 1999 to adopt their daughter. The trip forever changed their lives, sparking a passion for the country and inspiring a desire to better the lives of the farmers and families living and working in the coffee industry. The couple returned to Vancouver and in 2003 launched Ethical Bean Coffee. What began as a small operation with one employee has grown into an international success.

Category: Brand

Lynne Galia
Lynne.Galia@kraftheinz.com

Diana Greis
Diana.Greis@icfnext.com

Source: The Kraft Heinz Company

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