Investor
Relations

The Kraft Heinz Vision:
To Be the Best Food Company, Growing a Better World

Oscar Mayer Launches Bacoin, the First-Ever Cryptocurrency Backed by the Gold Standard of Oscar Mayer Bacon

April 30, 2018 at 9:05 AM EDT

Bacon fans can mine, track value of and cash out Bacoin for real Oscar Mayer Bacon

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Apr. 30, 2018-- For nearly 100 years, Oscar Mayerhas set the gold standard of bacon by providing a superior quality, great-tasting product that cooks up perfectly every time. Now Oscar Mayeris paving the way in the burgeoning cryptocurrency landscape by introducing Bacoin, the first-ever cryptocurrency backed by the gold standard of Oscar MayerBacon.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180430005721/en/

Bacoin explained in three easy steps. (Graphic: Business Wire)

Bacoin explained in three easy steps. (Graphic: Business Wire)

Starting today, Oscar Mayer isgiving away a limited amount of Bacoin that fans can mine, track the value of and cash out for real packs of Oscar MayerBacon at OscarMayerBacoin.com.

Similar to other cryptocurrencies, the value of Bacoin can be volatile. However, Bacoin stands out by the fact that Bacon lovers can boost value by spreading the news via Twitter and email on OscarMayerBacoin.com. The more they share, the greater Bacoin is worth. When ready, Bacoin owners can select the best time to cash out and receive real packs of Oscar MayerBacon. For more details on how Bacoin works, check out this video from the architect of Bacoin, Keith Sizzle.

Oscar Mayeris the gold standard of bacon because of our dedication to hand-selecting the best cuts and then naturally sugar curing and naturally hardwood smoking our bacon,” said Matt Riezman, brand manager for Oscar Mayer. “Add to that our proven expertise in the bacon-tech space, Bacoin is poised to deliciously revolutionize the cryptocurrency market.”

Bacoin is Oscar Mayer’s latest disruptive innovation, following past campaigns including Sizzl, the dating app for bacon lovers, and Wake Up & Smell the Bacon, an Oscar Mayer bacon-scented alarm clock.

To learn more about Oscar MayerBacoin and the mining process,visit the official website (OscarMayerBacoin.com). For more information on Oscar MayerBacon, visit www.OscarMayer.com.

About The Kraft Heinz Company

The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and beverage company in the world. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, MaxwellHouse, Ore-Ida, OscarMayer, Philadelphia, Planters, Plasmon, Quero,Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.

Source: The Kraft Heinz Company

The Kraft Heinz Company
Lynne Galia, 847-646-4396
Lynne.Galia@KraftHeinzCompany.com
or

Lainie McKeague, 312-377-4133
Lainie.McKeague@olson.com