PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Mar. 21, 2018--
Mealtime Stories, LLC, the joint venture between The Kraft Heinz Company
(NASDAQ: KHC) and Oprah Winfrey, and Sabatino North America LLC, the
maker of Truffle Zest®, today announced a joint promotion
agreement.
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O, That’s Good! and Sabatino North America LLC dba Sabatino Truffles Announce Joint Promotion Agreement for Truffle Zest® (Photo: Business Wire)
Under the agreement, the companies will jointly promote O, That’s
Good! products and the Truffle Zest® product and any
future Truffle Zest® flavor line extensions in the U.S. This
partnership is a natural extension because of Winfrey’s love of truffles
and will help fulfill Sabatino’s mission to bring truffles into the
mainstream by introducing easy-to-use truffle spices. Promotions could
take the form of digital advertising, social media and cross promotions
with O, That’s Good! products.
Mealtime Stories, LLC was formed to create, promote and sell products
that inspire people seeking foods with a nutritious twist, while making
them more accessible to everyone. The first products to launch were O,
That’s Good! refrigerated soups and sides in August 2017, with more
products coming in the near future.
Sabatino Truffles is known for Truffle infused oils, Truffle Mac and
Cheese, Truffle Soy Sauce, Flavored salts and other Truffle products.
Truffle Zest® is an all-purpose seasoning created with black
summer truffles. It is best used as a finishing seasoning so you don’t
cook off the flavor and scent. It’s versatile and can be sprinkled on
everything from pasta, risotto, pizza and salads to eggs, vegetables and
potatoes, and even popcorn or chips. It can also be mixed in sauces,
soups, and dressings.
“We are very excited to work with Mealtime Stories,” said Federico
Balestra, CEO, Sabatino North America. “Teaming up with Kraft Heinz and
Ms. Winfrey’s joint venture to market Truffle Zest® will
drive greater awareness of this delicious product.”
Moreover, “This partnership exemplifies Sabatino’s dedication to
bringing truffles to everyone’s table and to participating in a big way
in the spice market,” said Virgil Fisher, President, Sabatino North
America.
In 2016 and 2017 Sabatino Truffle Zest® was named as one of Oprah’s
favorite things and in January 2017, Oprah published her very first
cookbook, Food, Health, and Happiness. This book features eight
different recipes containing Sabatino Truffle Zest®.
About Mealtime Stories, LLC
Mealtime Stories, LLC is the joint venture between Kraft Heinz and Oprah
Winfrey formed to create, develop, manufacture, market and distribute
products that inspire people seeking better-for-you foods and beverages
and make real, nutritious foods and beverages more accessible to
everyone.
About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and
beverage company in the world. A globally trusted producer of delicious
foods, The Kraft Heinz Company provides high quality, great taste and
nutrition for all eating occasions whether at home, in restaurants or on
the go. The Company's iconic brands include Kraft, Heinz, ABC,
Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables,
MaxwellHouse, Ore-Ida, OscarMayer, Philadelphia,
Planters, Plasmon, Quero,Smart Ones and Velveeta.
The Kraft Heinz Company is dedicated to the sustainable health of our
people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.
About SABATINO NORTH AMERICA LLC
Founded in 1999, Sabatino is the largest truffle product manufacturer in
the United States. The blends of modern technologies and traditional
recipes have created such products as truffle infused oils, truffle Mac
and Cheese, truffle honey, truffle spread, and many other packaged
truffle products. The company’s mission is to bring the ultimate truffle
experience to all. Sabatino has a 60,000 square-foot production site in
West Haven, Connecticut with branch offices in: New York, Los Angeles,
Las Vegas, and Toronto. It has received recognition for its innovative
products. Truffle Zest® is a trademark of Sabatino North
America LLC.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180321005232/en/
Source: The Kraft Heinz Company
The Kraft Heinz Company
Lynne Galia
lynne.galia@kraftheinzcompany.com
or
Sabatino
North America LLC
dba Sabatino Truffles
Virgil Fisher
v.fisher@sabatinostore.com