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Mr. Peanut Wants You to Have Your Peanuts and Drink Them Too

October 23, 2018 at 9:00 AM EDT

PLANTERS Partners with Noon Whistle Brewery to Introduce a Peanut IPA for National American Beer Day

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Oct. 23, 2018-- Today, PLANTERS announces that the peanut company is launching a beer, Mr. IPA-Nut, marking the iconic brand’s first entry into the craft beer market.

This press release features multimedia. View the full release here:

Nothing goes better with beer than nuts, in fact, 64% of guys agree nuts are the best salty snack to pair with their beer1. “Mr. Peanut doesn’t want beer drinkers to be without the perfect salty snack, which is why he broughtthe iconic taste of PLANTERS to an IPA,” said Ashley Tople, Marketing Director for PLANTERS, “Mr. IPA-Nut has a unique citrus aroma with a hint of honey-roasted peanuts followed by a slightly salty finish.”

“It would have been easy to make a great Stout or Porter with nuts, but PLANTERS wanted to prove that nuts go great with any style beer,” said Michael Condon, Owner at Noon Whistle Brewing. “Therefore, we took their Honey Roasted Peanuts and made a great IPA that highlights both hops and peanuts.”

Mr. IPA-Nut is available in 4-packs of 16oz. cans for $9.99. The can features PLANTERS long time icon, Mr. Peanut & is available exclusively in Illinois beginning October 27th at select stores, and at Noon Whistle Brewery in Lombard, IL.

Mr. Peanut believes the first-ever beer launched by PLANTERS deserves a first of its kind commercial. Therefore, Mr. IPA-Nut will be supported by a digital campaign, #BeerGoesNutsacross Facebook, Instagram, and Twitter. Unlike other beer campaigns that feature scenes of sunny beaches or pristine snow-covered mountain ranges, Mr. Peanut is turning to his fans to make the nuttiest beer ad of all time.

Join the conversation using #BeerGoesNuts on Twitter @MrPeanut, Instagram @MrPeanutOfficial, Facebook@MrPeanut and by using #BeerGoesNuts.

1Study conducted by 1Q July 2018


The Kraft Heinz Company (NASDAQ:KHC) is the fifth-largest food and beverage company in the world. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions, whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, MaxwellHouse, Ore-Ida, OscarMayer, Philadelphia, Planters, Plasmon, Quero,Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit

Source: The Kraft Heinz Company

Brooke Scher Mogan
Lynne Galia
The Kraft Heinz Company

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