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Maxwell House is on a Mission This Mother’s Day to Make Mom’s Invisible Labor, Visible

May 6, 2019 at 9:00 AM EDT

89% of moms do invisible labor, and this Mother’s Day, Maxwell House wants you to acknowledge everything she does.

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--May 6, 2019-- Maxwell House is on a mission this Mother’s Day to make moms’ invisible labor, visible. In a recent national survey, Maxwell House found that 89% of moms manage a never-ending to-do list to maintain their families’ well-being. This Mother’s Day, Maxwell House, the brand whose coffee has fueled millions of Americans’ hard work for over 125 years,is shining a light on moms’ invisible labor and is calling on everyone to acknowledge their moms’ hard work that often gets overlooked.

This press release features multimedia. View the full release here:

Maxwell House Mother's Day Market Pop-up Shop (Photo: Business Wire)

Maxwell House Mother's Day Market Pop-up Shop (Photo: Business Wire)

To raise awareness of invisible labor, Maxwell House created a video featuring expectant parents at a birthing class. The soon-to-be parents are surprised with a video that features experts in the field… their own moms, who educate them on the labor of love that went overlooked throughout their lives. View the full video here … and don’t forget the tissues.

Maxwell House also discovered that after all of their invisible labor, 8 out of 10 moms would rather have their children spend quality time with them than receive a gift for Mother’s Day. When you can’t be there in person, a call or personalized card is the next best thing. All you have to do is tell your mom that everything she does, means everything. Maxwell House is inviting people to a pop-up store where you can tell your mom just that.

Visit the Mother’s Day Market at 138 Wooster St. in New York Citybetween May 6 and May 8 to give the perfect Mother’s Day gift and learn more about invisible labor. Guests will have the opportunity to acknowledge her invisible labor by sending a personalized card or give her a call/video chat from the iPads and coffee stations.

“Maxwell House has always fueled Americans’ hard work, and that includes the work that gets overlooked,” said Ashley Tople, Director of Marketing, Coffee at Kraft Heinz. “This Mother’s Day, we want to help families recognize the invisible labor of all moms, because a mother’s work is Good to the Last Drop.”

Maxwell House will help people see and appreciate moms’ invisible labor in more unexpected ways. Maxwell House is taking an ad out in Times Square the week of Mother’s Day and in the New York Times on Mother’s Day.

For more information, visit Maxwell House on and Twitter (@Maxwell_House).


For 150 years, we have produced some of the world’s most beloved products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To Be the Best Food Company, Growing a Better World. We are one of the largest global food and beverage companies, with 2018 net sales of approximately $26 billion. Our portfolio is a diverse mix of iconic and emerging brands. As the guardians of these brands and the creators of innovative new products, we are dedicated to the sustainable health of our people and our planet. To learn more, visit or follow us on LinkedIn and Twitter.

Source: The Kraft Heinz Company

Lynne Galia
Kraft Heinz

Taylor Higgins
ICF Next

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