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Kraft Wants Moms to Get Some Time off on Mother’s Day

May 7, 2019 at 7:00 AM EDT

Kraft’s “Mother’s Day Away” encourages moms to take time for themselves (and covers their babysitter bill*)

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--May 7, 2019-- While Mother’s Day is a great day for appreciation, love and macaroni jewelry, the gift moms secretly really want is some downtime. Kraftcelebrates moms and wants to alleviate the pressures of motherhood by encouraging them to take some time away this Mother’s Day and will in return cover the cost of a babysitter*.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190507005106/en/

(Photo: Business Wire)

(Photo: Business Wire)

Last Mother’s Day, 75% of moms received cards, 67% received flowers and 55% were taken out to eat**. But according to a recent article from Care.com, one of the things Mom wants most for Mother’s Day is alone time***. They want time to enjoy long brunches, go to kid-unfriendly restaurants, shop for clothes without having to take the kids into the dressing room, or simply sleep in on a Sunday. Kraftgets that, and is covering for the babysitter costs on Mother’s Day so they can take some time off.

“Mother’s Day is a day to celebrate Mom in all of her greatness, but we know the holiday doesn’t stop the challenges of motherhood – temper tantrums, sleepless nights and picky eaters,” said Sergio Eleuterio, Head of Marketing for Kraft. “With Kraft “Mother’s Day Away” we are giving moms across the country the chance to have what they secretly really want: some time for themselves.”

Moms across the U.S. will be able to submit their Mother’s Day babysitter bills at www.kraftmothersdayaway.com and Kraft will pay them. Visit the website for more details, and share how you would spend your “Mother’s Day Away” with Krafton Instagram @kraft_brand, @kraft_macandcheese, @kraft.singles, @kraft.naturalcheese; Twitter @kraftbrand, @kraftsingles, @kraftnaturalcheese, @kraftmacncheese, and Facebook.com/kraft.

*Limited to $50,000 in offers. Offers end at 11:59PM ET on 5/19/19 or while funds remain available, whichever sooner. Limit is one request per person, email or household address, maximum $100 babysitting reimbursement per person or household. Offer good in USA, its territories and military addresses. Void where taxed, restricted orprohibited. Full details on www.kraftmothersdayaway.com.

**National Retail Federation: https://www.kitv.com/story/40401014/mothers-day-fast-facts
***Care.com: https://www.care.com/c/stories/16008/what-we-really-want-for-mothers-day/

ABOUT THE KRAFT HEINZ COMPANY

For 150 years, we have produced some of the world’s most beloved products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To Be the Best Food Company, Growing a Better World. We are one of the largest global food and beverage companies, with 2018 net sales of approximately $26 billion. Our portfolio is a diverse mix of iconic and emerging brands. As the guardians of these brands and the creators of innovative new products, we are dedicated to the sustainable health of our people and our planet. To learn more, visit http://www.kraftheinzcompany.com/ or follow us on LinkedIn and Twitter.

Source: The Kraft Heinz Company

Brooke Scher Mogan
ALISON BROD MARKETING + COMMUNICATIONS
212-230-1800
heinz@alisonbrodmc.com

Lynne Galia
The Kraft Heinz Company
847-646-4396
lynne.galia@kraftheinz.com