PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Jan. 16, 2019--
The Kraft Heinz Company (NASDAQ: KHC) (“Kraft Heinz”) today announced
that for the first time in company history, it will air two ads during
the Super Bowl. Kraft Heinz will air new 30-second ads in Super Bowl
LIII featuring two of its brands: the legendary PLANTERS and brash
newcomer DEVOUR.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20190116005764/en/
MR. PEANUT and his NUTmobile (Photo: Business Wire)
For the first time in 103 years, MR. PEANUT will star in a new PLANTERS
Super Bowl ad that shows just how far he’ll go to satisfy salty snack
nut cravings during crunch time. PLANTERS is one of the biggest snacking
brands in America and this is one of the biggest snacking days of the
year – so it’s only natural MR. PEANUT is there. The 30-second spot from
VaynerMedia will air during the game’s second quarter.
DEVOUR, a new brand that has turned up the heat on the frozen foods
aisle since its launch in 2016, will make its Super Bowl debut. The
DEVOUR 30-second spot from DAVID Miami will appear in the third
quarter. The campaign builds on the brand’s history of taking an
unapologetic stand for mouthwatering and craveable frozen foods.
“There’s no bigger stage than the Super Bowl to kick off the year and
showcase our PLANTERS and DEVOUR brands,” said Eduardo Luz, Kraft
Heinz’s Global Brand Officer and Chief Marketing Officer of the U.S
business. “We couldn’t be more excited for fans to see the bold,
creative approaches that each brand will take on Super Bowl Sunday.”
Last year, KRAFT gave the spotlight to real families in its first-ever
Super Bowl commercial by making its "Family Greatly" spot in real time
with photos and videos consumers shared on social media on Game Day.
HEINZ was in the Big Game in 2016 with "Wiener Stampede."
ABOUT THE KRAFT HEINZ COMPANY
The Kraft Heinz Company (NASDAQ: KHC) is one of the largest food and
beverage companies in the world. A globally trusted producer of
delicious foods, The Kraft Heinz Company provides high quality, great
taste and nutrition for all eating occasions, whether at home, in
restaurants or on the go. The Company’s iconic brands include Kraft,
Heinz, ABC, Capri Sun, Classico, Jell-O,
Kool-Aid, Lunchables, MaxwellHouse, Ore-Ida,
OscarMayer, Philadelphia, Planters, Plasmon,
Quero,Smart Ones and Velveeta. The Kraft Heinz
Company is dedicated to the sustainable health of our people, our planet
and our Company. For more information, visit www.kraftheinzcompany.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190116005764/en/
Source: The Kraft Heinz Company
Lynne Galia
The Kraft Heinz Company
lynne.galia@kraftheinz.com