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Kool-Aid Man Is Missing! Last Seen Searching for New Mystery Flavor, The Big Red Pitcher Needs Your Help

March 9, 2020 at 9:00 AM EDT

The Brand Will Send One Lucky Fan on a $10,000 Vacation for Finding Kool-Aid Man and His New Mystery Flavor

PITTSBURGH & CHICAGO--(BUSINESS WIRE)-- When Kool-Aid Man thinks of a new flavor, he can’t help but say, “Oh, Yeah!” While working on his most fun creation yet, Kool-Aid Man left his house to find the mystery flavor for the new Kool-Aid Mystery Jammers but got lost along the way—now he needs America’s help.

Kool-Aid Man is known for crashing through walls, but he usually remembers to tell someone where he’s going,” said Rachel Drof, marketing director, beverages, Kraft Heinz. “We need our fans’ help to find Kool-Aid Man’s location and learn the new mystery flavor—we may not know where he is, but we’re sure his new mystery flavor will be delicious!”

A mystery isn’t complete without a reward, so Kool-Aid is offering to send one lucky fan who helps find Kool-Aid Man on an epically fun vacation to anywhere in the United States (along with hundreds of instant prizes for those who play along).

Now through April 3, Kool-Aid fans can put on their detective hats and head to to scan a pack and guess where Kool-Aid Man might be looking for his new mystery flavor. Fans will be automatically entered for a chance to win! Fans of Kool-Aid Man are encouraged to check back every day for more chances to win instant prizes but will only be entered once to win the grand prize.

Kool-Aid Mystery Jammers bring the fun with a mysterious punch and are now available at retailers nationwide for $1.99 per pack of 10 pouches. Fans will find out the flavor of the new Kool-Aid Mystery Jammers when it’s revealed on on April 6.

To learn more about the Kool-Aid Mystery flavor and the search for Kool-Aid Man, fans can follow the brand on Twitter (@koolaid), Instagram (@koolaid), and Facebook ( for updates. For more general information about Kool-Aid, visit See here for official rules.

About The Kraft Heinz Company

For 150 years, we have produced some of the world’s most beloved products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To Be the Best Food Company, Growing a Better World. We are one of the largest global food and beverage companies, with 2018 net sales of approximately $26 billion. Our portfolio is a diverse mix of iconic and emerging brands. As the guardians of these brands and the creators of innovative new products, we are dedicated to the sustainable health of our people and our planet. To learn more, visit or follow us on LinkedIn and Twitter.

Lynne Galia

Jenna Perlman

Source: The Kraft Heinz Company

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