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HEINZ Announces Initiative to Support America’s Diners

April 23, 2020 at 9:31 AM EDT

America’s Favorite Ketchup brand seeks to help open local diners’ doors again by offering grants to consumers’ favorite establishments

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Apr. 23, 2020-- For over 150 years, HEINZ has proudly stood on tables in diners across the country. Today, the brand is bringing America together to support these neighborhood cornerstones when they need it most through HEINZ for Diners, an initiative aimed at helping local diners get back on their feet.

To start helping now, HEINZ is making a $1 million commitment — in the form of $2,000 grants — to help cover rent and operating costs for 500 qualifying, independently owned diners.

Starting today through May 31, 2020, HEINZ wants you to visit to nominate your favorite diner to receive a one-time, no-strings-attached check. See here for complete Official Rules.

“For decades, diners’ doors have been open to all of us,” said Dalia Adler, brand building lead, HEINZ. “At a time where every bit counts, we want to do what we can to help take care of these special places that are so much more to our families than just a restaurant.”

Learn more about how HEINZ is helping to support America’s diners by visiting or following HEINZ on Twitter.

Last month, Kraft Heinz committed to donating $12 million globally to ensure people worldwide have the food they need during this challenging time. Additionally, the company launched an internal and external campaign, #WeGotYouAmerica, to celebrate the thousands of employees who are working around the clock in our manufacturing facilities to keep food on America’s tables.

About The Kraft Heinz Company

For 150 years, we have produced some of the world’s most beloved products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To Be the Best Food Company, Growing a Better World. We are one of the largest global food and beverage companies, with 2018 net sales of approximately $26 billion. Our portfolio is a diverse mix of iconic and emerging brands. As the guardians of these brands and the creators of innovative new products, we are dedicated to the sustainable health of our people and our planet. To learn more, visit or follow us on LinkedIn and Twitter.

Lynne Galia
Kraft Heinz

Jenna Perlman
ICF Next

Source: The Kraft Heinz Company

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