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Don't Just Watch Kraft's Super Bowl LII Commercial … Be In It

January 29, 2018 at 10:00 AM EST
First-time Super Bowl advertiser Kraft will give the spotlight to real families on Game Day to champion how they family greatly

PITTSBURGH and CHICAGO, Jan. 29, 2018 /PRNewswire/ -- For just about everyone, there's never been an opportunity to be in a Super Bowl commercial, in front of 111 million fans. Until now.

Today, Kraft announced in a teaser video it is giving the spotlight to real families instead of celebrities in its first-ever Super Bowl commercial … which means YOU could be in it. The ad will be made in real time, with photos and videos shared on social media on Game Day. This "family-generated content" will show up in a 30-second commercial that will air during the second half of Super Bowl LII on NBC.

On Sunday, February 4, show Kraft how YOU family— capture how you dance, how you snuggle, how you cheer. Share your photos and videos on Game Day between 6 a.m. EST and 8:30 p.m. EST via Twitter or Instagram with #FamilyGreatly + #KraftEntry for a chance to appear in Kraft's Super Bowl commercial.

"We're excited to give families center stage in our Super Bowl commercial," said Anne Field, director of brand building for Kraft. "We're calling on all families, families like yours—however you define it—to show us all the great ways you family. Because as long as you do it with love and conviction, there's no one right way to family."

Kraftinitially unveiled its new brand purpose in December 2017, championing everyone's right to #FamilyGreatly. Between January 29 and February 4, Kraft will also support #FamilyGreatly with a social, digital and broadcast media campaign, including a pre-game TV ad that will air right before kickoff to invite families to participate.

Visit for tips, like making your profile public, and official terms. Follow us at Kraft Brand on Facebook, @KraftBrand on Twitter, and @kraft_brand on Instagram to learn more.

About Kraft

Since JL Kraft first began selling cheese in 1903, the brand has expanded throughout the years from Kraft Natural Cheese to include Kraft Macaroni and Cheese, Kraft Singles, Kraft Mayo, Kraft Salad Dressing, and Kraft BBQ Sauce. Today the brand continues to offer products that help bring the whole family together with foods that please everyone at the table.

About The Kraft Heinz Company

The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and beverage company in the world. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions, whether at home, in restaurants or on the go. The Company's iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, MaxwellHouse, Ore-Ida, OscarMayer, Philadelphia, Planters, Plasmon, Quero,Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit


Why just watch Big Game commercials when you could be in one?

On Sunday, February 4, show Kraft how YOU family – capture how you dance, how you snuggle, how you cheer.


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Media Relations, Lynne Galia, 847-646-4396,; Rachel Cooper, 312-854-8901,