Kraft Heinz bets on 5 disruptive brands through its inaugural
Springboard Incubator Program class: from antioxidant lemonades to
avocado-based sauces, egg-white chips, fermented kraut, and
South-African biltong & droëwors.
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--May 14, 2018--
Springboard, a platform launched by Kraft Heinz in March to nurture,
scale, and accelerate growth of disruptive brands, announced its
inaugural Incubator Program class. The program was created to help
nurture and develop the next generation of food & beverage brands,
nurturing and being close to entrepreneurs, new ideas and consumer
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“Hundreds of applications were carefully reviewed to select authentic
propositions and inspired founders within one of the four pillars
shaping the future of food: Natural & Organic, Specialty & Craft, Health
& Performance, and Experiential brands,” said Sergio Eleuterio, General
Manager, Springboard Brands. “We are excited to kick off our program
with a group of great founders, amazing and purposeful products, that we
wholeheartedly believe will succeed in the marketplace.”
Over the course of the next 16 weeks, the selected startups will
participate in a dynamic program composed of learning, funding,
infrastructure access, and mentorship in Chicago, IL.
Keep an eye out for:
introduces a high quality, nutritious, and delicious alternative to
traditional beef jerky and meat sticks, known as Biltong & Droewors.
Founders and South-African native brothers, Wian and Emile van
Blommestein, introduced their 400-year-old family recipe to the market
in 2017. Their 14-day air-drying process, combined with high quality
meat cuts and spices deliver incredibly tender, savory, and sugar-free
products with no shortage of flavor.
Kraut is perfectly positioned to grow within the fermented foods
market. A bold brand, grounded in and proud of its Cleveland heritage,
dedicated to serving the great tasting healthy fermented foods at a fair
price. The team is led by Drew Anderson who, along with his brother Mac
and brother-in-law Luke, aim to be the kings of fermented foods by
expanding from their kraut roots.
best known for its signature Venezuelan-inspired Avocado Sauce, is a Los
Angeles-based company creating original sauces representing the diverse
and delicious flavors from different regions of the worlds. Venezuelan
native, Francisco Pavan, and his partner Todd Vine channeled their
passion for pure discovery into the core values of this brand.
a Chicago-based antioxidant lemonade brand, gives consumers permission
to love lemonade again. Melanie Kahn, Poppilu’s founder, has developed a
truly irresistible, mouth puckering, high-antioxidant citrus
refreshment. It features Midwest-grown aronia berries, one of the
highest antioxidant fruits in the world, and is one of the many reasons
this brand will soar.
believes the days of sinful snacking are over-- it’s time to munch on
snacks made from real food that taste great and are even greater for
you. Quevos are salty and crunchy egg-white chips, that are low in carbs
and fat, and packed with protein. The disruptive brand was founded by
young, ambitious University of Chicago students-Nick Hamburger and Zach
Springboard is a platform within Kraft Heinz dedicated to nurturing,
scaling, and accelerating growth of disruptive U.S. brands within the
food and beverage space. It seeks opportunities to develop brands with
authentic propositions and inspired founders within one of four pillars
that are shaping the future of the food and beverage space: Natural &
Organic, Specialty & Craft, Health & Performance and Experiential
brands. For more information, visit www.springboardbrands.com.
About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and
beverage company in the world. A globally trusted producer of delicious
foods, The Kraft Heinz Company provides high quality, great taste and
nutrition for all eating occasions whether at home, in restaurants or on
the go. The Company's iconic brands include Kraft, Heinz, ABC,
Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables,
MaxwellHouse, Ore-Ida, OscarMayer, Philadelphia,
Planters, Plasmon, Quero,Smart Ones and Velveeta.
The Kraft Heinz Company is dedicated to the sustainable health of our
people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180514005166/en/
Source: The Kraft Heinz Company
ALISON BROD MARKETING + COMMUNICATIONS
Brooke Scher Mogan,
Kraft Heinz Company
Lynne Galia, 847-646-4396