Snack brand launches hidden camera video to raise awareness that the
Gender Pay Gap is Nuts!
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Apr. 2, 2019--
NUT-rition is a brand that believes women should demand more…more from
their snacks and more from their lives. But women today face bigger
issues than finding the right snack. On National Equal Pay Day,
NUT-rition has teamed up with award-winning actress Laura Dern and Equal
Rights Advocates (ERA) to shine a light on wage inequality.
This press release features multimedia. View the full release here:
Introducing NUT-rition's limited-edition “Equal Pay Pack,” a 20% bigger pack of the delicious nut mix that will be available for a limited time online at paygapisnuts.com and at select retailers (Photo: Business Wire)
In the United States, women earn about 80 cents for every dollar earned
by their male counterparts — and that’s just nuts.
To raise awareness of the gender pay gap, NUT-rition partnered with
Laura Dern as an executive producer of a hidden-camera video to
highlight what it feels like to get less. In the video, unsuspecting
store customers are sold gender-specific bags of NUT-rition – with male
customers offered bags that have 20% less product than packs offered to
their female counterparts.
You can view the video here.
“It’s hard to believe that in 2019, wage inequality is still a problem,”
said NUT-rition video executive producer and actress Laura Dern. “The
reality is, women make 20% less than men. And that percentage is even
worse for minorities. Through my own experiences and work with
NUT-rition, I want to start a dialogue about the gender pay gap. The
situation won’t be resolved overnight, but every voice and action can
make a difference.”
NUT-rition is also extending efforts from onscreen to on-shelf by
launching a limited-edition Equal Pay Pack that is 20% bigger than the
regular NUT-rition pack. The 20% more pack features a blend of almonds,
cashews, pecans and dried fruit, and will be available for a limited
time online at paygapisnuts.com and at
select retailers. The Equal Pay Pack benefits Equal Rights Advocates and
helps fund a legal helpline available to anyone who feels they’re
experiencing an issue with pay inequality.
"Women deserve equal pay for equal work,” said Noreen Farrell, Executive
Director for Equal Rights Advocates. “We are proud to partner with
NUT-rition to inspire workplace changes across the U.S. and to support
women workers learning more about their rights."
For more information about the gender pay gap and how you can enact
change, visit equalrights.org. To learn more about NUT-rition and the
limited-edition Equal Pay Pack, visit paygapisnuts.com
and follow along on social media (Twitter.com/NUTritionSnacks,
ABOUT THE KRAFT HEINZ COMPANY
For 150 years, we have produced some of the world’s most beloved
products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To
Be the Best Food Company, Growing a Better World. We are one of the
largest global food and beverage companies, with 2018 net sales of
approximately $26 billion. Our portfolio is a diverse mix of iconic and
emerging brands. As the guardians of these brands and the creators of
innovative new products, we are dedicated to the sustainable health of
our people and our planet. To learn more, visit http://www.kraftheinzcompany.com/
or follow us on LinkedIn
View source version on businesswire.com: https://www.businesswire.com/news/home/20190402005298/en/
Source: The Kraft Heinz Company