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New Kool-Aid Sour Jammers Put a Sour Twist on Fun

April 17, 2019 at 12:40 PM EDT

Bored of sweet? Say OH YEAH! to New, Kool-Aid Sour Jammers

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Apr. 17, 2019-- Just in time for summer, Kool-Aid is putting a sour twist on fun and introducing New Kool-Aid Sour Jammers. For the first time, kids who are bored with sweet can enjoy the bold and fruity taste of Kool-Aid they know and love with a fun, sour twist.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190417005715/en/

Kool-Aid Sour Jammers come in five bold and fruity flavors: Watermelon Slam, Zappin’ Tropical Punch, ...

Kool-Aid Sour Jammers come in five bold and fruity flavors: Watermelon Slam, Zappin’ Tropical Punch, Snappin’ Green Apple, Shockin’ Blue Raspberry and Electric Lemon Lime. (Photo: Business Wire)

“We know that kids love sour flavors, but there’s never been a sour beverage for kids available, until now,” said Rachel Drof, Marketing Director, Beverages, Kraft Heinz. “Kool-Aid is all about bringing unexpected fun to fans everywhere, and we can’t wait until fans taste the sour twist on the Kool-Aid classics.”

Kool-Aid Sour Jammers come in five bold and fruity flavors: Snappin’ Green Apple, Shockin’ Blue Raspberry, Electric Lemon Lime, Watermelon Slam and Zappin’ Tropical Punch.

For the first time, Kool-Aid Man is puckering up in new ads that support Kool-Aid Sour Jammers. To celebrate the launch of Kool-Aid Sour Jammers, Kool-Aid Man is krashing Snapchat with interactive filters and lenses. Fans can also enjoy hilarious videos of Kool-Aid Man krashing sweet moments with a fun, sour twist on Instagram.

Kool-Aid Sour Jammers are available beginning April 2019 for $1.99 in 10-packs at retailers nationwide.

For more information on Kool-Aid Sour Jammers, visit www.koolaid.com and follow the brand on Twitter (@koolaid), Instagram (@koolaid) and Facebook (facebook.com/koolaid) for updates.

About The Kraft Heinz Company

For 150 years, we have produced some of the world’s most beloved products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To Be the Best Food Company, Growing a Better World. We are one of the largest global food and beverage companies, with 2018 net sales of approximately $26 billion. Our portfolio is a diverse mix of iconic and emerging brands. As the guardians of these brands and the creators of innovative new products, we are dedicated to the sustainable health of our people and our planet. To learn more, visit http://www.kraftheinzcompany.com/ or follow us on LinkedIn and Twitter.

Source: The Kraft Heinz Company

Lynne Galia
847-646-4396
Lynne.Galia@KraftHeinz.com

Jenna Perlman
312-377-4130
Jenna.Perlman@icfnext.com