New Brand Just Crack an Egg Wants to Help Americans Fall Back in Love with Breakfast
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Introducing Just Crack an Egg, the first product on the market that offers a hot, savory egg scramble in under two minutes, just by adding a fresh egg.(Photo: Business Wire)
Just Crack an Egg is the first product on the market that offers consumers a hot, savory egg scramble in under two minutes, just by adding their own fresh egg. With a combination of convenience, freshness and great taste, Just Crack an Egg is the perfect breakfast option for Americans with on-the-go lifestyles.
Each individual serving cup contains a combination of diced vegetables,
Denver : Ham, Mild Cheddar Cheese, Onions, Green Peppers and Diced Potatoes- All American: Uncured Bacon, Sharp Cheddar Cheese and Diced Potatoes
- Ultimate: Sausage, Mild Cheddar Cheese, Onions, Green and Red Peppers and Diced Potatoes
- Rustic: Turkey Sausage, Mozzarella Cheese2, Mushrooms, Onions, Red Peppers and Diced Potatoes
“We know that consumers aren’t happy with their current weekday
breakfast options, and we saw an opportunity to reignite consumers’ love
of a hot, filling breakfast,” said
To support this new innovation, Just Crack an Egg today launched a creative and marketing campaign that encourages consumers to take breakfast back. The campaign will be supported through national TV, digital, print, PR and social extensions.
Just Crack an Egg is available in the egg section at stores
nationwide for an SRP of
About The
The
1 Ipsos Consumer Exploratory,
2 Low-moisture part-skim
mozzarella cheese
View source version on businesswire.com: http://www.businesswire.com/news/home/20180226005866/en/
Source: The
For The Kraft Heinz Company
Lynne Galia, 847-646-4396
Lynne.Galia@KraftHeinzCompany.com
or
Amy
Mason, 312-577-1770
Amy.Mason@olson.com