This National French Fry Day, ORE-IDA Introduces Potato Pay, the Future of Mealtime Bribery
Yes, it’s ok to bribe your kids with French fries. In fact – it’s recommended.
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Meet Potato Pay, a new and easy way to get your children to eat their dinner. Each fry is a piece of crispy golden currency designed to be the most satisfying bribery tool possible. Just pay your child with the ORE-IDA fries they love to eat, in return for bites of the foods that they don’t. For example, one bite of chicken = one fry, a mushroom = three fries and a spoonful of quinoa = five fries. Refer to the easy-to-use mealtime bribery chart, or “Frynancial Guide,” to see the fry value of various food items.
The idea for Potato Pay is simple yet powerful —mealtime is a real struggle for parents. Whether it is a bad mood or a newfound dislike of a vegetable, there are a lot of obstacles that can derail a meal or make it a battle. ORE-IDA is giving parents a little more control, so their kids can be full and happy.
To celebrate National French Fry Day and the launch of Potato Pay, ORE-IDA will be giving parents nationwide this crispy golden currency— for free this weekend only! Parents can get a free bag of ORE-IDA GOLDEN CRINKLES while supplies last using the link here: https://ibotta.com/rebates?q=Ore-Ida%20Fries.
ORE-IDA Potato Pay will be supported with a TV and digital campaign. Learn more about Potato Pay and the benefits of this new crispy currency here: https://www.youtube.com/watch?v=x8ZUvU_SW-I&feature=youtu.be
ORE-IDA is the nation’s leading brand of frozen potatoes, inventor of Tater Tots potatoes and maker of America’s Favorite French Fry*. Since 1952, people have counted on the ORE-IDA brand for quality, great-tasting, and convenient foods families love. ORE-IDA® frozen potato varieties include Golden Crinkles® fries, Golden Fries™, Steak Fries, Tater Tots® potatoes, Hash Brown and Steam n’ Mash® potatoes.