MR. PEANUT Passes Away at 104 Years Old, Sacrificing Himself to Save Friends Matt Walsh and Wesley Snipes in New Super Bowl Pre-Game Ad
Fans can tune into the beloved legume’s funeral during the third quarter of the Super Bowl to celebrate his life
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Whereas last year MR. PEANUT saved friends from snacking disappointment, this year he’s saving lives. The newly released pre-game ad shows MR. PEANUT,
Fans can witness the epic series of events and MR. PEANUT’s ultimate sacrifice here. The ad will air before the big game kicks off during the pregame show. The brand’s official Super Bowl commercial will air in the third quarter of the game and broadcast MR. PEANUT’s funeral, so the world can mourn the loss of the beloved legume together.
“It’s with heavy hearts that we confirm MR. PEANUT has passed away at 104 years old,” said
“MR. PEANUT was more than just a friend – he was a hero. His passing has shook me to my core,” said
In addition to mourning MR. PEANUT during his funeral, fans have several ways to celebrate his life, including:
- Fans who spot the NUTmobile leading up to and on game day will receive a commemorative pin celebrating MR. PEANUT’s life.
- MR. PEANUT enthusiasts can show their family and friends how much the legume meant to them by sharing the black crying monocle and their favorite memory on social using #RIPeanut.
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From
January 24 - 27 , fans can win commemorative packaging that takes inspiration from all the phases of MR. PEANUT and his classy style as it evolved through the years while supplies last*.
The ad was produced by VaynerMedia and features Cutting Crew’s “(I Just) Died in Your Arms” in the background to accompany the crews nutty adventure.
For more information, fans can follow along on the MR. PEANUT Twitter page.
*NoPurNec.18+VoidWhereProhib.Rules.
About The
For 150 years, we have produced some of the world’s most beloved products at The
View source version on businesswire.com: https://www.businesswire.com/news/home/20200122005567/en/
Source: The
Lynne Galia
Kraft Heinz
847-646-4396
lynne.galia@kraftheinz.com
Taylor Higgins
ICF Next
312-577-1773
taylor.higgins@icfnext.com