Kraft’s “Mother’s Day Away” encourages moms to take time for
themselves (and covers their babysitter bill*)
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--May 7, 2019--
While Mother’s Day is a great day for appreciation, love and macaroni
jewelry, the gift moms secretly really want is some downtime. Kraftcelebrates
moms and wants to alleviate the pressures of motherhood by encouraging
them to take some time away this Mother’s Day and will in return cover
the cost of a babysitter*.
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Last Mother’s Day, 75% of moms received cards, 67% received flowers and
55% were taken out to eat**. But according to a recent article from
Care.com, one of the things Mom wants most for Mother’s Day is alone
time***. They want time to enjoy long brunches, go to kid-unfriendly
restaurants, shop for clothes without having to take the kids into the
dressing room, or simply sleep in on a Sunday. Kraftgets that,
and is covering for the babysitter costs on Mother’s Day so they can
take some time off.
“Mother’s Day is a day to celebrate Mom in all of her greatness, but we
know the holiday doesn’t stop the challenges of motherhood – temper
tantrums, sleepless nights and picky eaters,” said Sergio Eleuterio,
Head of Marketing for Kraft. “With Kraft “Mother’s Day
Away” we are giving moms across the country the chance to have what they
secretly really want: some time for themselves.”
Moms across the U.S. will be able to submit their Mother’s Day
babysitter bills at www.kraftmothersdayaway.com
and Kraft will pay them. Visit the website for more details, and
share how you would spend your “Mother’s Day Away” with Krafton
Instagram @kraft_brand, @kraft_macandcheese, @kraft.singles,
@kraft.naturalcheese; Twitter @kraftbrand, @kraftsingles,
@kraftnaturalcheese, @kraftmacncheese, and Facebook.com/kraft.
*Limited to $50,000 in offers. Offers end at 11:59PM ET on 5/19/19 or
while funds remain available, whichever sooner. Limit is one request per
person, email or household address, maximum $100 babysitting
reimbursement per person or household. Offer good in USA, its
territories and military addresses. Void where taxed, restricted orprohibited.
Full details on www.kraftmothersdayaway.com.
**National Retail Federation: https://www.kitv.com/story/40401014/mothers-day-fast-facts
***Care.com:
https://www.care.com/c/stories/16008/what-we-really-want-for-mothers-day/
ABOUT THE KRAFT HEINZ COMPANY
For 150 years, we have produced some of the world’s most beloved
products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To
Be the Best Food Company, Growing a Better World. We are one of the
largest global food and beverage companies, with 2018 net sales of
approximately $26 billion. Our portfolio is a diverse mix of iconic and
emerging brands. As the guardians of these brands and the creators of
innovative new products, we are dedicated to the sustainable health of
our people and our planet. To learn more, visit http://www.kraftheinzcompany.com/
or follow us on LinkedIn
and Twitter.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190507005106/en/
Source: The Kraft Heinz Company
Brooke Scher Mogan
ALISON BROD MARKETING + COMMUNICATIONS
212-230-1800
heinz@alisonbrodmc.com
Lynne
Galia
The Kraft Heinz Company
847-646-4396
lynne.galia@kraftheinz.com