Heinz Taps Veteran NYPD Chief Negotiator to ‘Mediate’ Dinnertime Negotiations
If Parents Need ‘Backup,’ Buy-One-Get-One FREE Ketchup Deal Can Help End Mealtime Debates
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But dinnertime can be a lot less dramatic when Heinz Ketchup is involved. Many parents agree that having ketchup gets their child to eat their dinner.In fact, The NPD Group’s National Eating Trends found that kids across America eat ketchup more than 3 BILLION times in an average year -- twice as much as any other condiment or sauce.1
Since running out of ketchup can wreak dinnertime havoc, Heinz is giving away free “backup” bottles of ketchup during the month of March for every bottle purchased.
For times when an extra bottle isn’t close at hand, they’ve tapped
someone who knows a thing or two about negotiating. Lt.
An entertaining video -- available at BetterHaveABackup.com and on Heinz social media channels -- brings Lt. Cambria’s tips and tactics to life. Parents needing backup also can call the Heinz 24-hour hotline (1-844-HEINZ11) for tips on handling the most common “kid demands” in negotiation situations.
The “Buy One, Get One Free” coupon offer is available in stores
nationwide during the month of March and while supplies last (30-ounce
to 38-ounce sizes, up to
Join the conversation @heinzketchup_us
About The
The
1 NPD Trends, National Eating Trends, 2YE
View source version on businesswire.com: http://www.businesswire.com/news/home/20180306005229/en/
Source: The
ALISON BROD MARKETING + COMMUNICATIONS
Brooke Scher Mogan,
212-230-1800
brooke@alisonbrodmc.com
or
The
Kraft Heinz Company
Lynne Galia, 847-646-4396
Lynne.galia@kraftheinzcompany.com