HEINZ Achieves the Impossible With Launch of New HEINZ Tomato Ketchup With a Blend of Veggies
Maker of America’s Favorite Ketchup finds way to add veggies to new blend that tastes like HEINZ
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HEINZ Tomato Ketchup with a Blend of Veggies (Photo: Business Wire)
“If we were going to add extra veggies to a new recipe, it was important to maintain the same distinctive taste, appearance and texture that have been loved by generations of families for 150 years,” said
For those still not convinced, HEINZ Tomato Ketchup with a Blend of Veggies has 25% added veggies, 25% less sugar than regular HEINZ Tomato Ketchup, and contains no high-fructose corn syrup. The product is available on shelves at select retailers and online, including
To introduce HEINZ Tomato Ketchup with a Blend of Veggies, and to astound kids everywhere with a taste that’s just like HEINZ, the brand is launching a comprehensive marketing campaign to drive mass awareness across PR, social, digital, and in-store.
For more information on HEINZ Tomato Ketchup with a Blend of Veggies, visit www.HEINZ.com.
About the HEINZ Brand
Founded by entrepreneur and food quality pioneer
View source version on businesswire.com: https://www.businesswire.com/news/home/20190910005775/en/
Source: HEINZ
Lynne Galia
Kraft Heinz
847-646-4396
Lynne.Galia@kraftheinz.com
Jenny Ermer
ICF Next
312-377-4138
Jenny.Ermer@icfnext.com