CAPRI SUN Donates 5 Million Pouches of CAPRI SUN Filtered Water to School Districts as Schools Turn Off Water Fountains
The brand apologizes for swapping juice for filtered water and captured reactions of kids in a light-hearted campaign
“As a brand that exists to support families, when CAPRI SUN heard water fountains were going to be off limits when schools reopened, we saw an opportunity to step up and help out,” said
As part of the reveal, CAPRI SUN invited real kids to test out the new product to capture their unfiltered reactions. The inevitable let down when they learn it’s filtered water and not juice can be seen in a new video live on social today – the first creative work for CAPRI SUN from Mischief @ No Fixed Address.
To let kids know how truly sorry they are for the swap, CAPRI SUN is issuing apologies in a variety of ways. In addition to a written apology on every CAPRI SUN Filtered Water pouch,
While CAPRI SUN Filtered Water is not available for purchase, the CAPRI SUN juice that kids know and love is available at retailers nationwide. For more information on CAPRI SUN, visit www.parents.caprisun.com and keep up with CAPRI SUN on Twitter (@Capri_Sun).
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