The Together Table Aims to Drive Awareness of Bullying in the
Cafeteria with a Seat for Every Kid
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Oct. 16, 2018--
Every day, 160,000 students skip school due to fear of bullying and
exclusion,1 with nearly one quarter of middle schoolers
experiencing that bullying in the school cafeteria2. This
National Bullying Prevention Month, Capri Sun partnered with
anti-bullying experts at No Bully to create The Together Table where no
kid sits alone in the lunchroom.
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This one long wave-shaped table, offers an alternative to kids sitting
at separate tables, so no kid sits alone in the school cafeteria. As a
brand that has always had a seat at the kids’ table, Capri Sun
believes everyone deserves to be included during lunch.
In a new video on YouTube.com/CapriSun,
a group of kids looks to make a change and put the wave-shaped table to
the test to show how it can make a difference at lunchtime.
“When we saw the staggering stats and numbers of kids affected by
bullying we felt compelled to take action,” says Rachel Drof, Director
of Brand Build for Capri Sun. “We believe The Together Table is a symbol
for kids that will raise awareness of bullying and has the power to
build more inclusive lunchrooms one seat at a time.”
“Rejection is the most painful thing that can happen at school,” says
Nicholas Carlisle Founder & President of No Bully, “Ensuring that every
student has a place at the table is one of the best ways we can come
together to end bullying.”
To further raise awareness, Capri Sun is taking the table to the
National Mall (one block East of 14th Street NW between Madison Drive NW
and Jefferson Drive SW) in Washington, D.C on October 17th. The table
will be prominently displayed, and kids will be invited to sign the
table as a pledge to #SitTogether, transforming the table into an even
more powerful symbol of inclusiveness
As a final measure of support, Capri Sun will donate $160,000 –
$1 for every student who skips school due to fear of bullying and
exclusion1 – to No Bully3 to support their mission
of reducing bullying globally. Join Capri Sun and No Bully to
take a stand against bullying by using #SitTogether and sharing The
Together Table film on Twitter @Capri_Sun
and Facebook@CapriSun.
For tips on how to encourage an inclusive lunchroom, visit www.NoBully.org/CapriSun.
For more information on Capri Sun and its products, visit www.CapriSun.com.
ABOUT THE KRAFT HEINZ COMPANY
The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and
beverage company in the world. A globally trusted producer of delicious
foods, The Kraft Heinz Company provides high quality, great taste and
nutrition for all eating occasions, whether at home, in restaurants or
on the go. The Company’s iconic brands include Kraft, Heinz,
ABC, Capri Sun, Classico, Jell-O, Kool-Aid,
Lunchables, MaxwellHouse, Ore-Ida, OscarMayer, Philadelphia, Planters, Plasmon, Quero,Smart Ones and Velveeta. The Kraft Heinz Company is
dedicated to the sustainable health of our people, our planet and our
Company. For more information, visit www.kraftheinzcompany.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181016005355/en/
Source: The Kraft Heinz Company
ALISON BROD MARKETING + COMMUNICATIONS
Brooke Scher Mogan,
212-230-1800
heinz@alisonbrodmc.com
or
The
Kraft Heinz Company
Lynne Galia, 847-646-4396
Lynne.galia@kraftheinz.com